IanHere are the shipping strategies that most of the established brands follow:-
Personalize
Customer Experience
E-commerce
is not just about selling great products. When your purchase arrives,
you don’t see it immediately. You see the package first. So, your
first impression of the product is in the packaging. Customer
experience is elevated when the packaging blows the customer away.
Come up with creative packaging ideas that can please the customer,
make him remember the brand and build brand recall.
Successful
niche e-commerce companies have wonderful packaging ideas: handwritten
notes, reusable bags etc.
Under
promise. Over sell.
Shipping
depends on your freight partner. People look forward to their
purchase arriving at their doorstep. Don’t let them down. Promise
them realistic delivery times. And to make sure your shipping partner
does not let you down, make sure your delivery date is the latest
date by which the carrier can deliver. By doing this, you make sure
you stick to your promise. And if the product reaches the customer
earlier than promised, he or she is delighted. Alternately, you can optimize your shipping cost by signing up with a unique service like LateShipment that automatically tracks all your delayed packages and retrieve refunds for eligible shipments.
Free
Shipping
There is
nothing better with shipping strategy than offering free shipping to
your customer. It is not always the most profitable strategy though.
The customer, by default likes the idea of free shipping. So, the
astute business house knows to price the product accordingly. It’s
all about striking a fine balance with volumes, cost prices, shipping
prices.
Several
sites offer free shipping with a clause. And that still works well.
Order for a minimum of $X and shipping is free. So, when the customer
feels he can get the product delivered for free, he adds one or two
products to his cart just to make sure he avails the free shipping
offer.
Communication
Marketing
Teams have to be in a position to communicate shipping to your
customers and may want to use shipping promotions like free or flat
rate shipping to bring people to your site or increase order value.
Web Design and Development Teams need to showcase the right shipping
options to customers at the right time so that that these terms are
clear to customers.
Convert
more with great shipping options
Offering
shipping offers that please the random window shopper in your site
can improve your conversion rate. The savvy customer always knows
that free or cheap shipping is a good deal. Moreover, good shipping
options can also sell more to the customer than what he came looking
for. Let’s say he intends buying a laptop from you. The right
rates, along with the right shipping options can make him increase
the order value if he decides to buy accessories as well.
