Ian
Subject matters
A book is judged by its cover. And an
email, by its subject line. A lame subject line ensures that the mail
you painstakingly produce is sent straight to trash. Stay away from
subject lines that are trashy, overtly promotional, suggestive,
pedantic, mundane and just plain farcical.
So, step one: Invest time in a stunning
subject line!
Less is more
The average
netizen has the attention span of a gold fish. And readers are a lost
race. Couple that with the the distaste people have for promotional
mails. That means your emails have to be short, to the point and most
importantly, they have to catch the eye of the recipient. So, less is
more! Save those boring or long drafts for something other than promo
mails.
One liners to the rescue
Have smart, sassy
one liners up your sleeve? Use them. Try to capture the current
zeitgeist and present that in a smart, humorous one liner. Nothing
works better than that to engage a reader. Look into your mailbox,
think of promo mails that you bother to open and read. Analyze and
find out what marks them as different and interesting from the rest
you send straight to trash. And try to incorporate that into your
mail.
Play with puns,
don your stand up comedy garbs and come up with text that makes you
laugh, smile and think.
Glam it up
Have a toon idea?
Incorporate your text with sketches, pictures and such. Nothing sells
like a picture does.
Image: Internet
