social media marketing Archives | Lateshipment.com

7 Quirky Social Media handles to get inspired from

Raksna Anand — Mon, 16 Oct 2023 11:20:03 +0000

As a brand, do you have social media handles? Of course, you do. Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting regularly on social media also informs the customer about what the brand has been doing. Many customers often search for a brand on social media platforms first, before they go to their official website. For many brands, social media provides a first impression of the brand for the customers.

Have you been posting constantly and catching up with the current trends? Don’t get us started about the difficulties of staying on top of the ever-changing trends, the words that you shouldn’t use to get canceled, following bizzare rules levied by the social media platform, having a social voice without offending anyone while also promoting your brand. It can be overwhelming. Even if you do all this, you can go unnoticed. Because every other brand does it!

Ever thought of taking the quirky unconventional path? No, no, we know what you’re thinking. Quirkiness also gets you noticed on social media. Here is a list of a few brands (well-known brands, actually), that use savageness, quirkiness, dark humour and crude humour in their social media. You won’t believe us, but their strategy has got them a devoted follower base.

Quirky Social Media handles to get inspired from

1. Zomato

Zomato is a food delivery app in India. Zomato uses a combination of fun, sarcasm, comparison, current affairs, and trendy topics to engage with their customers.

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Recently they used their own brand’s name pronunciation as a social media trend whether to pronounce their name as ‘Zomaito or Zomato’. Zomato featured a series of celebrities in their ads to endorse Zomato. None of these videos actually declared the right pronunciation of Zomato but ended up in a quirky way promoting Zomato itself.

This Instagram pos below is another example of how Zomato uses humor in their social media handles.

2. Croma

Croma uses moment marketing and meme marketing to drive engagement on its social media handles.

3. Ryan air

Ryanair uses dark humor and savageness in their social media handles. So, below is an example, a classic example of how Ryanair promotes its brand.

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Ryanair is a budget-friendly airline operated in the European Union. It offers cheap flight rates but amenities aren’t so sophisticated compared to the normal typical flights. Even though people know that Ryanair is very basic, they still choose this airline owing to its cheaper rates. Ryanair uses this consumer behaviour and strategizes its online presence on social media.

Ryanair also engages with the audience in the comments section. Ryanair responds to any negative comments with a very savage approach and it still has a very huge customer base and social media following.

4. Swiggy

Swiggy is also a food technology company in India, which uses relatable posts and witty one-liners in meme marketing to advertise on social media. The below post, which translates to, “Who googled this”, is one example of how Swiggy poses itself on social media. Swiggy also uses its employees to make memes.

5. Aviation gin

Have you seen Deadpool? Well, Ryan Reynolds is the owner of Aviation Gin and he mimics the same swag that he had in the scenes of Deadpool to promote his brand Aviation Gin. He also does eyeball hijacking.

Eyeball hijacking is leveraging current trends and adapting them quickly to catch the eyeballs of the audience and engage with the brand. Ryan isn’t afraid to break the walls of social media with his witty banter and self-deprecating humour.

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6. Duolingo

Many followers call Duolingo’s mascot cute. Duolingo uses its mascot to promote its social media strategy. It even collaborates with celebrities with the social media mascot present. This mascot isn’t not popular. This Owl even got invited to Barbie’s premiere. Duolingo uses entrainment to teach stuff.

7. Dunzo

Dunzo is a hyperlocal delivery service which uses meme marketing and moment marketing to approach its audience in social media along with consumable comics. Dunzo’s mascot is even a comic.

Social Media Trends in 2023

Do you still think collaborating with influencers is the trend? Nah! It’s the norm. Find out some of the social media trends of 2023

ASMR: Autonomous Sensory Meridian Response, that’s ASMR. ASMR is a social media trend that’s been going viral for the past few months. It’s nothing but someone whispering into the mic very closely, giving a chill down the spine for the viewers watching. It doesn’t involve a lot of music or any audio-visual effects. It’s just someone really amplifying the sound of the task that is being carried out by the person in front of the camera.
Subscription-only content basis: Using Instagram’s new feature of subscription-only channels, brands can grant exclusive access to those audiences who have subscribed. They can offer exclusive access, early product releases, member-only discounts, and post educational content, which builds the community.
Broadcast channels: Broadcast channels are one way to keep in constant touch with your audience. You don’t have to post salesy stuff through your broadcast channels. You can give quick tips and tricks on what’s happening in your business’s realm, to update your customers. This is one way to engage with your customers by adding them to your broadcast channel.

Wrapping Up

If one had told us that ASMR would be so trending right now, I wouldn’t be able to believe you in the past. Social media trends can change rapidly overnight, and one strategy that you’re doing can go out of the trend just like that. It’s important to keep up with what your customers want to see. There are millions of other brands which catch up with these trends, and if you don’t do so, you might be considered irrelevant.

But sometimes that irrelevancy is also what customers expect. In a world where everyone follows the same sheep, your brand could be one black sheep which stands out of the crowd with your unconventional ways. The only way to know what strategy works for you is by testing, testing, and testing.

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Nola Skinsentials – A skincare brand that went from a humble beginning to 200k+ community

Hemalatha Sekar — Fri, 26 Nov 2021 13:22:07 +0000

If two things could define the last two years other than the pandemic, it is the rise of TikTok marketing and conscious consumption of skincare products.

Jane Ormon, a young entrepreneur has taken advantage of both and has built a rapidly growing skincare brand that has grown beyond double its production value in the past year alone. She and her fiance have put in their educational background, personal experiences, and love to create a community to create Nola Skinsentials.

We sat down with Jane herself to know the secret behind the exponential growth of Nola Skinsentials, and their secret to building a loyal customer base turned community. Here’s what Jane had to say about it.

Could tell us a little bit about yourself and your role in the company.

Yeah, so my name is Jane. I am the CEO of Nola Skinsentials. I pretty much handle the entire team. Anything that’s associated with admin, marketing, and customer service, I have my hands on all of that.

We love talking to leaders who are very hands-on with their business as that's where we get the most lessons from. Tell us a little more about Nola Skinsentials, where the idea came from, and how the business has developed from there?

Nola is where my fiance and I, who’s also my business partner, met at a seafood cafe when we were vacationing. We eventually became friends and later started dating. He’s a cosmetic chemist, I was going to school for pre-med. That’s how we got to the idea to start a skincare business with both of us as partners.

That's a really cool story! One thing we noticed about your brand is that you have created a skincare plan that is focused on melanin-rich skin tones. Could you tell us about that and how you pick that particular category? I'm assuming there's a personal connection with that.

Yeah, definitely. Back when I was a college student who was dealing with hormonal acne, there weren’t a lot of skincare products on the market that were compatible, products that were created specifically for women of color, and their skin tones.

Everything was marketed for all skin types and skin tones. And you know that that’s not true. Darker skin tones have different skin ailments and skin concerns than lighter skin tones. We deal with a lot more hyperpigmentation cases, we scar differently. We would need products that cater to our skin tones. We saw the need there and a big gap. So we went ahead and kind of created a solution for that and that’s kind of how Nola Skinsentials originated.

Skinsentials is just a play on the skin, obviously, and essentials. The things that your skin needs. So Nola has what your skin needs and just all that good stuff.

Awesome. Again, we love the effort that you're taking to make beauty and beauty products more inclusive. We see your business doing really well through Instagram marketing. Any tips for brands looking to grow a following on Instagram?

When we first started our brand, we by default created pages on all social media platforms. But the initial engagement we received was from Twitter. It was organic and conversational.

We could be our authentic selves there and create a community. I’d credit our brand’s initial success to Twitter. This made it easy for us to create an Instagram presence.

Even before we started running ads on Instagram, we had good word-of-mouth community building going on. We also started working with influencers and did paid promotions, which were also fruitful.

For newer businesses that are just starting out on social channels like Instagram, what would you offer as advice to them to be successful in these areas?

Starting a new business is no easy feat. It’s definitely super challenging and I feel like it’s even more challenging now because there’s so much competition, there are so many new platforms, and there are so many things that you have to do to be a successful brand.

For people that are just starting out, I would say, focus on your why you’re starting your brand. What is your reason for the mark? Like, why should somebody buy your product, and live by that? Don’t compare yourself to other brands, believe in your brand. Focus on the why. Once your customers understand your why and believe in your products, you’re going to be successful and grow.

Don’t focus too much on paid social, as you wouldn’t be able to create an organic community through plain paid promotions. Fixate on building an organic and engaging community and getting people to understand and what they can benefit from your product. And definitely put your customers first, they’re going to be the backbone of your products.

It’s so hard to get someone to shop at your brand for the first time. But it’s so much easier for repeat customers to keep coming back to you. And they refer their friends.

I'm sure anybody needing this or hearing this is going to appreciate that. How did the pandemic affect your operations as a business? What are the challenges you had to face and how did you overcome them?

One of the things we struggled with was supply chains.

A lot of our packaging and inventory materials come from overseas. So when the pandemic first hit, luckily, our packaging orders were in transit on the way to the US. It just was delayed. But anything after that was super delayed.

We really weren’t able to place large orders like we generally did with our suppliers to get anything done. Because at the same time, while we were struggling to send out our orders, we were growing exponentially. A lot of people migrated to online shopping, and black-owned businesses were getting a lot of support from the social movements.

Meanwhile, the work from home mandate made us lose a lot of employees and the job market was extremely hard to find like top talent. But the main outcome from the pandemic was definitely growth for us.

I'm sure you're expecting even more of a growth spurt as the holiday season rolls those boots. So what are your strategies to combat that spike in shipping volumes? How do you plan for a busy season like that?

First thing is to be super transparent with your customers. If there’s ever an issue, we always are super transparent with them. We’re starting our holiday sale a little bit earlier this year to alleviate the expected delays with shipping to help our customers out.

We were informed by USPS and UPS that there could be massive shipping delays, and with only four weeks between like Black Friday and Christmas. We realized we had to equip ourselves to make all ends meet. Thus we stocked up accordingly and hired additional staff in our warehouse to get things going smoothly.

Can you tell us about the efforts you take on the post-purchase side to ensure that your customers have a great experience? Even after the auto-ship?

Yeah, for sure. A lot of things that I’ve learned just about customer service and post-purchase CX are from the reviews and complaints on the website or social media of our competitors.

Many brands think that when a customer orders from your website and you ship the package to them, their relationship and the service stops which is not true. Because if they’re coming to you for something, it’s our duty as a brand to ensure that they get their items.

We, at Nola Skinsentials, tend to stay in contact with a customer for at least two or three weeks after their order has been delivered because we truly want to know what’s going on and how our customers are benefitting. Thus we focus a lot on our post-purchase phase and make sure that they’re getting the best service that they can possibly get.

As an extension of this, if there are one or two important takeaways from your experience that you would like to leave behind for any new young brands reading this?

Number one is to realize from the very beginning that you cannot do everything all on your own and build a solid team to grow your brand. Building and finding a core team is an investment, and also mentally healthy for an individual as an entrepreneur, and in turn, brings a better return on investment.

Number two, even though you may be an expert in your field and expert in some of the things you study, you never ever stop learning. There are always new things coming out on the market, new platforms, for instance, new-age platforms like tick tock you may not be as well versed in. Open yourself to learning, listening to people, and getting advice, to become the best version of yourself.

We see that your mom has played a very important role in you becoming an entrepreneur. We’d love to hear more about her role in your success.

Coming from a Caribbean background where people take the traditional routes of profession like teachers, doctors, or nurses; my mom never imposed such expectations on me. I never wanted anything traditional even back when I was a kid, and my mom never forced me into anything.

She got me thinking life is full of endless possibilities and gave me the confidence to explore less trodden routes. Thus, I went to pre-med school, started my own skincare brand, and today also own a spa. Had she limited my potential, I would’ve never gotten this far. And I think everyone needs a support system like that to succeed.

That’s inspirational. Do you have any closing comments on how Lateshipment.com has enhanced the customer experience at Nola Skinsentials?

Yes, definitely. Lateshipment.com is one main enabler for us to be transparent about shipping updates and delays, and be in touch with our customers in general as I mentioned before.

I found your app on an integration page of Klaviyo and had my mind blown by the fact that someone was making the post-purchase phase of the customer cycle to be customer-friendly. It also eventually led us to be ahead of the customer service curve, curbing our helpdesk ticket volume.

Before we partnered with LateShipment.com, we were using a different platform that required a lot of money and manpower to ensure our deliveries were made at a maximum of five-day windows.

Since we send an automated email through Gorgias integration on shipping updates, we’ve had so many customers thanking us for being proactive in communicating shipping delays and such. All this wouldn’t have been possible without LateShipment.com.

So again, on behalf of all our readers, and me personally, it was an absolute pleasure to talk to an owner and a business that is very tuned in to the community of customers, and also offering a product that not only meets quality requirements but actually stands for something right. It was a pleasure to talk to you in that regard.

Interview with LateShipment.com CEO, Sriram Sridhar. Transcripted by Hemalatha Sekar.

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