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16 ways to improve Average Order Value during the holidays

Raksna Anand — Thu, 09 Nov 2023 07:38:38 +0000

Is average order value important? Of course, it’s a key metric that e-commerce brands should focus on during this holiday season. Increasing the average order value directly boosts your store’s revenue, increases customer loyalty, and retention and reduces churn rate.

How Does Average Order Value Influence Customer retention?

If a customer spends a lot on your website, it means that the customer trusts you, believes in your brand, and enjoys the experience that they’ve been receiving from the brand. When they’re satisfied with the post-purchase journey, and if they’re satisfied with the product that they have received, this will play a huge role in retention. Higher the average order value, better the customer experience and post-purchase journey, more would be the customer retention rate.

16 ways to improve Average Order value during the holidays

1. Offer product bundles

Product bundling is a well-known strategy used during the holiday season. Often complementary products are bundled together. Bundle the products that are often bought by your customers and present the bundle in a discounted price to increase the average order value of your cart. A popular type of bundling during the holiday season is the gift set.

2. Add gifting options

Customers are shopping at your site often looking to buy gifts for their loved ones. Save them some time by offering gifting options. This gifting option can be a great way to save time for your customers, adding to a positive customer experience. You also get to brand all your products with your gift-wrapping techniques.

3. Try to upsell your products

Upselling is usually recommending a higher priced or a better version of the product that the customer is currently viewing. This can be achieved by comparing a product with its high featured model and rating them. .

4. Add-on options

Offering complementary products that would go with the original product that the customer is viewing, can be a great way to present an opportunity to increase the average order value of the cart. For example, for a customer who is purchasing a moisturizer from a beauty brand, the same beauty brand can recommend face wash and serum before the application of the moisturizer to get a clearer skin. Clothing brands often do this by a ‘buy-the-look’ option while shopping.

5. Influence through Post - purchase journey

An average customer visits the order tracking page 6 to 8 times during delivery. This rate could be significantly increased during the holiday season owing to higher customer anxiety. Use the post-purchase communication channel to offer coupon codes, offers and discounts on products that are personally recommended for the customer. This has proven to be a very great marketing opportunity.

We’re seeing customers increase their revenue by an average of 12% through post-purchase promotions. (Fanx)

6. Suggestions in Checkout

The last touchpoint a customer can be influenced before the sale happens is the checkout page. The checkout page is when impulse decisions take place. E-commerce brands can suggest personalized recommendations or complementary products during checkout. Customers are more likely to add those products to their cart.

7. Try cross-selling

Cross-selling is the strategy through which an e-commerce brand recommends complementary products that go along with the product that the customer has chosen. This way, the customer feels very convenient and has a positive impression on the brand for recommending those products to them. Often customers might have forgotten to buy those complementary products and as a way of reminding that cross-selling acts as a way of reminding to the customers. Which also increasing the average order value.

8. Customise coupon codes

Customize and personalize the coupon codes according to an individual customer. Offer separate coupon codes for your loyalty members and first-time shoppers. Present thresholds for free shipping through customized coupon codes. For example, orders above $60 get free shipping with this ‘X’ coupon code. Present limited-time offers that last only for a few hours, to FOMO the customer into adding more items to the cart.

9. Incentivise customers as soon as they enter your shop

Offer discounts and collect emails from the customers as soon as they enter the shop. SpinTheWheel is one good tool which would help you do that. It offers a gamified experience and also offers coupon codes. Collecting emails from customers if you want the tool to do so.

10. Discounts with Loyalty programs

Loyal customers are a gold mine and don’t ever go cold on them. Always send frequent emails and SMSs to keep your loyal customers in the loop of what’s going on in your e-commerce space. A customer who has shopped from you before has a high probability of buying high valued items from you. Frequent communication with them about new product launches and offers that are going on in your store would be a great way to make them shop with you again.

11. Show how much they’ve saved through your offers

This might sound weird. Remind your customers that they have saved X amount of dollars by using coupon codes and offers from the brand. This would reduce cart abandonment rates. If the customer knows that they still have budget to purchase another item, they will do so knowing that they have saved so much.

12. Offer Tiered discounts

Offer a tired discount. For example: .20% offer on 2 products, 40% offer on 5 products, 50% offer on 10 products. Such a tiered discount would make the customer add more items into your cart, increasing the average order value.

13. Offer Buy Now, Pay Later Option

Buy Now Pay Later (BNPL) is a popular payment method that’s been used by millennials and Gen Zs over the past few months. Your customers are shopping for their loved ones, and amidst inflation, they’re still willing to spend a lot on gifts. Offering multiple payment methods, especially Buy Now Pay Later, would give them the privilege to shop for products right now and not worry about exceeding their budget. This could give them a great customer experience also.

14. Display Social proof

When the customer has doubts about buying a certain product from you, social proof can be a great way to nudge them further into buying your product. This sets the customer expectation right and reduces the number of returns.

15. Levarage Personalised product recommendations

Personalized product recommendations are a great way to increase the amount of time, customers spend on your website. This promotes user engagement and customer retention. Customers often tend to discover new products on your website if they do so. This would significantly increase the average order value.

16. Show Abundance scarcity

Have you seen many websites showing data on ‘X number of people have viewed this product in the last two hours’ or ‘only four or five stocks left’ for you to purchase? This is the use of fear of scarcity to lure customers into buying a product from the brand.

Final Word

There are many ways with which you can increase your average order value. But some techniques work only at some point. If the customer clearly has a budget, then any number of tricks wouldn’t encourage them to add more things to the cart. They’d be more focused on saving money during this expensive season of the year. Strategize your pricing, keeping both the luxury shoppers and budget savers in mind. Of course, ‘one size fits all’ doesn’t also apply to increasing the average order value of every customer’s cart.

The post 16 ways to improve Average Order Value during the holidays appeared first on Lateshipment.com.

Holiday Website Design Ideas to bring in the Festive Joy

Raksna Anand — Wed, 11 Oct 2023 14:40:57 +0000

The holiday season is just around the corner and we’re starting to see festive cheers everywhere. The streets are going to be decorated with lights and chandeliers. The mall is going to have Christmas trees and the houses would have wreaths in front of them. But have you ever thought of this? A person who’s walking around all these festive cheers would expect those festive cheers to follow them everywhere. With ‘ecommerce delivery here to replace chimney delivery’, most people would visit Ecommerce sites to do their holiday shopping. It would only do justice for them if they are greeted by the brands with the same holiday mood. Yes, we’re talking about Holiday Website Designs.

It’s not just enough to promote your special holiday offers, gifts, bundles and discounts without the holiday vibe. ( vibe – we’re adapting the Gen Z vocabulary now). Bring in that fun, excitement, and job and make the users get indulged with your brand by creating some awesome holiday website. Here are some inspirations website design ideas for you.

Best Practices for Holiday Website Design

Typography, iconography, imagery, and the animated elements should align with your brand’s guidelines.
The Holiday Website design shouldn’t be a hindrance to the overall user experience
Research Current trends and stay on top of them
Do highlight your best moving products on your website
Dont Use Cliché Imageries

Holiday Website Design Ideas to bring in the Festive Joy

1. Homepage Design Inpiration

The Homepage is the first page your visitor is going to see. The first impression should always be the best impression. Brands need to make the homepage visually appealing and at the same time convey all the ongoing offers. Here’s when Bold CTA’s, Interactive elements and countdowns play a major role. Here are some website design ideas for your website.

2. Timer - Creating a sense of Urgency

A timer constantly running as a floater on top of the website is an effective strategy, constantly reminding the users that the offer is going to expire. This creates a sense of FOMO and nudges them to take action. These critical timers can improve conversion rates.

3. Gamification through Spin-the-wheel

The holiday season is a time when a brand gets a lot of new visitors to their website. A gamified pop-up is said to improve the engagement rates.

Benefits of using a gamification strategy

Grabs attention
Offers a variety of offers in one single pop-up
Reduced abandonment cart rate

A gamification element can also be easily installed on popular website creation platforms.

4. Custom animations

There are various types of animations that you can include in your website. Some of the animations that are used in general include hero animation, loading animation, accent animation, interactive animation, scroll animation, hover animation, and hover animation. These animations can very well be changed to look like Santa or any other holiday element to bring in joy and enthusiasm. This exerts playful energy and festive joy from the e-commerce brand. These types of animations offer a unique user experience which could be a great holiday website design idea.

5. Use Micro-interactions on your holiday website design

Microinteractions are audio or video-visual cues that respond to a visitor’s action. Microinteractions can be beneficial in various ways. It improves customer experience. It brings fun and excitement. It boosts user satisfaction. It creates a brand identity.

There’s micro-interactions can be used on

CTAs
Simple Swipes and Transactions
Form submissions

Get your Website ready for the Holiday Season

While it is important to get your website look holiday ready, it’s equally important to note that your website is ready to handle all the incoming holiday rush. Some tips for handling the holiday rush and to convert them.

Optimise your website speed: “A slow website is a lost opportunity”. Users expect a website to get loaded in just 2 seconds (pagespeedinsights). A slow website risks losing visitors, customers and conversions. Create a smooth engaging experience with a faster website. Know how.

And it’s not just about the users. A slower-loading website can affect your Google SERP ranking.

Site-search optimisation: Up to 30% of users use the site search option when one is provided and these 30% are the highest converting user segments. During the holiday season, customers have a lot on the list to tick off from and some of these customers might know what they want or they might even know the category in which they want to shop from. A simple site search optimization could do the magic. It is important that you optimize the product pages also for maximum conversion. Don’t lose customers over simple site search optimisation.

Quick tip: Display social proof to nudge customers into buying your product

Prioritize mobile-first optimisation: With billions of smartphone users, it important to optimize your mobile site. Remember to always keep it mobile first. people get influenced by social media and actively search for gift inspirations on those platforms.. Since social media is widely used on mobile phones, users tend to directly click on links provided on social media to go to the website. It makes absolutely no sense to not prioritize your mobile optimization, especially product display pages.

Final Word

Relationship marketing is an important factor in the e-commerce world now. There are many ways you can do relationship marketing. It could be done by offering seamless customer support, awesome post-purchase journey and a hassle free returns experience. But bringing this holiday touch to your website is a very micro touch point which would have a very big impact on your user experience. Even minor changes to the website design, adding festive elements would provoke joy and enthusiasm among the audience. Embrace the holiday spirit and convert as many customers as you can with a visually aesthetic and seamless website.

The post Holiday Website Design Ideas to bring in the Festive Joy appeared first on Lateshipment.com.