Tis’ the season for cheer and joy not only for consumers but also for merchants due to the surge in holiday sales. Tis’ the season where e-commerce brands face a lot of competition and unprecedented challenges. Tis’ the...
Tag - Ecommerce
Raksna Anand
How to increase mobile conversion rate: 7 proven tips
You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions.. So, it can be calculated with the below...
How to increase conversion rates on the ecommerce store using site search?
Did you know that, Nearly 84% of e-commerce brands don’t actively optimize or measure their on-site search. (adsearch.com)Site search is a very important feature of an e-commerce store. It helps customers find the...
Relationship marketing and its benefits with examples
We now live in a relationship economy rather than a transactional economy. What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term...
How To Handle The Holiday Rush With Post-Purchase Order Tracking
The holiday shopping season means an entirely different thing for shoppers and merchants. For the latter, it’s not just about festivities, gift-giving, and visiting places but the busiest time of year, when they...
Sashank Ravindranath
6 Consumer Trends Shaping 2023 Holiday Shopping
Upcoming days to look forward to – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing day and New Year’s – which only means one thing for the e-commerce stores. THE BUSIEST SHOPPING...
Use Cases for a Returns Experience Management Solution
In today’s e-commerce landscape, returns have become a huge deal.Recent research shows that the e-commerce return rate, which was 16% in 2022, now falls around somewhere between 20-30%. Just like choosing what...
15 Shipping Strategies for SMBs to Reduce Costs
Shipping is an Inevitable Cost-Center of The E-Commerce Industry Shipping in e-commerce holds a higher priority for two reasons: One, it plays a huge role in the CX, and two, it is the second most expensive area of a...
An E-Commerce Business’ Guide To Shipping Policy
You might have some of the best products that are also the customers’ need of the hour. You are confident of making a sale but somehow the customer who has passed through stages of funnels doesn’t become your customer...
3 Ways To Boost Post-Purchase Customer Experience And Loyalty With Yotpo And Lateshipment.com
Are you up for a simple exercise that will predict how successful your business will be? If yes, answer the following question. What measures do you consciously take to improve your customer’s purchase journey once...
Brand Loyalty or Bust: E-Commerce Edition
My perception of building an e-commerce brand looks fun. All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how...
How To Sell Online: The Secret To E-commerce Video Marketing
In today’s e-commerce space, video marketing has turned out to be one of the most important forms of content to promote products. This is primarily due to its ability to reach a larger group of target audiences and...
Best Practices To Build Ecommerce Branded Order Tracking Pages
A whopping 90% of the customers actively track their packages with over 20% of them tracking multiple times in a day. This shows that despite receiving prompt and regular shipping notifications, customers tracking their...
How to Build a Customer Base with a Great Post-purchase CX Strategy
Why Prioritizing Acquisition over Retention May Not Be the Best Move to Make When It Comes to Building a Customer Base ‘X’ is an e-commerce company that deals with fast fashion and focuses only on acquiring new...
7 Tips for Using Videos to Increase E-commerce Sales
With new e-commerce stores springing up around the internet every other day, the competition is getting more fierce than ever. The challenge is to not only attract customers but be able to make them repeat purchases...
6 CX Trends for E-commerce Businesses to Look out for in 2023
Still haven’t gotten back from a much-needed break after a busy holiday season? But the time to relax isn’t just here yet. Moving onto 2023, we need to draft our plans early to reach our goals for the year. Remember...
Last-minute Techniques to Mitigate Post-purchase Dissonance This Holiday Season
Not everything is A-OK after your customers complete their purchase with your e-commerce store and are awaiting their orders. It is at this stage, where even the ones who have been most excited to shop with your store...