Data Analytics Archives | Lateshipment.com Experience the future of logistics with LateShipment.com. Discover how we revolutionize efficiency and cost savings in shipping and delivery operation Thu, 11 May 2023 06:35:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://lswordpress.s3.amazonaws.com/blog/wp-content/uploads/2024/02/01181630/ipad-retina-144X144-100x100.png Data Analytics Archives | Lateshipment.com 32 32 3 Ways To Boost Post-Purchase Customer Experience And Loyalty With Yotpo And Lateshipment.com https://www.lateshipment.com/blog/loyalty-with-yotpo/ Sat, 06 May 2023 11:09:20 +0000 https://www.lateshipment.com/blog/?p=10453 Are you up for a simple exercise that will predict how successful your business will be? If yes, answer the following question. What measures do you consciously take to improve your customer’s purchase journey once they’ve hit the buy button? Before we get to the context of things, remember that the post-purchase phase takes up […]

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Are you up for a simple exercise that will predict how successful your business will be? If yes, answer the following question. What measures do you consciously take to improve your customer’s purchase journey once they’ve hit the buy button?

Before we get to the context of things, remember that the post-purchase phase takes up 50% of the overall customer experience. But most eCommerce brands, who take a top effort to convert prospects into customers, unwillingly neglect to do the same for what comes after. This creates a situation where you have unsatisfied customers who are prone to leave your brand, leading to multiple unnecessary costs in the form of churn rates and acquisition costs.

So, if you’re an eCommerce retailer who is looking for ways to optimize your post-purchase phase, here are some insights on how you can provide integrated experiences that come in handy in improving customer satisfaction after the ‘buy’ button. But first, here’s a look into what great post-purchase experiences can do for your brand, particularly from a customer standpoint.

The Impact of Great Post-Purchase Experiences on Customer Loyalty

1) Strengthened customer relationships – The post-purchase phase is the last thing your customers are going to remember about your brand. Thus, it is important to make things memorable in a positive sense and build stronger customer relationships. This also leads to additional revenue for your business as loyal customers are worth up to 10 times the value of their first purchase

2) Reduced customer service inquiries – Increased anxiety levels of shoppers in the post-purchase phase, lead to higher “Where Is My Order” (WISMO) calls and shipping-related support ticket volume. On the other hand, by keeping customers informed about their orders regularly, you can witness a reduction in support inquiries tickets, and ultimately the costs associated with it. 

3) Increased repeat purchase rates – Positive delivery experiences are a sure-shot way of ensuring your customers are satisfied and will keep shopping with you. Rather than leaving it idle, you can leverage this opportunity to send out targeted cross-sell campaigns and double your chances of driving repeat purchases. 

How To Optimize Post-Purchase Customer Experiences With Yotpo And Lateshipment.com

Now that you know the benefits of post-purchase CX, here are 3 ways to optimize them and use them to improve loyalty with the Yotpo – LateShipment.com integration. 

1) Proactively communicate order delivery status to improve customer convenience

Over 40% of the support inquiries received are order delivery and returns status related. This shows that customers are highly anxious as they are awaiting their orders, so it’s non-optional to keep your customers in the loop of their orders via proactive communication. This allows you to mitigate your customers’ anticipation and ensures that they have a great post-purchase experience. 

Yotpo helps eCommerce businesses trigger shipping updates via SMS notifications. With order-tracking information from LateShipment.com, you can set up a total of 13 custom events like Shipped, In-transit with delays, Failed deliveries, Delivered, Return initiated, etc. The best part about these bumps is the fact that the triggers are completely customizable and can be modified end-to-end. Live tracking links can also be sent with these shipping updates to endlessly engage customers. 

Proactive delivery and returns status communication with Yotpo SMS and LateShipment.com

Also, with custom-built floating pop-ups via the Yotpo SMS bump on LateShipment.com’s branded tracking page, you can capture SMS subscribers for marketing purposes such as notifying them about membership programs, etc, and gain valuable engagement opportunities.

2) Incentivize customers for order delivery mishaps and improve customer retention

Over 10% of e-commerce shipments, irrespective of the shipping carrier or partner you use, face issues such as delivery delays, lost order, damaged parcels and more. The worst part is that your customers are unforgiving of these issues and won’t shop with you again even after just one incident. In such cases, an effective compensation for their patience in the form of loyalty points, in addition to an empathetic response and acknowledgment of the incident, can come in handy. 

Via LateShipment.com’s integration with Yotpo Loyalty, eCommerce businesses can reward customers with completely customizable loyalty points, when their orders are facing delivery issues. With data from LateShipment.com retrieved in real-time, you can take up the opportunity to drive a quick solution and mitigate customer frustration as early as possible.

Yotpo loyalty points for delivery issues

3) Understand customer satisfaction levels with delivery experience feedback and product reviews

70% of consumers are likely to purchase exclusively from brands that understand them and their needs. A great way to understand how your customers feel about your brand is to simply ask them for feedback. Using these insights, you can take action to make regular improvements and promote brand credibility

Yotpo Reviews help eCommerce businesses collect reviews with smart prompts. With real-time tracking information from LateShipment.com, you can now get both faster and more accurate feedback. The Yotpo review widget can also be added to your branded tracking pages. This will display the star ratings of the products ordered by customers each time they track their package.

Thus, it is clear that integrated experiences are the way to go when it comes to making your post-purchase customer-centric. The Yotpo X LateShipment.com helps you go the extra mile in delivering an integrated experience for your customers while also helping you keep track of your performance to make informed decisions.

TL;DR - How the Yotpo - LateShipment.com integration works for your business

  • Trigger flows for shipment events (13 events throughout the order delivery and returns stages along with existing transactional SMS) to help you make proactive communication your selling point.
  • Set up post-purchase triggers for loyalty points to reward customers and gain engagement where you can. 
  • Add the Yotpo Star Rating to the LateShipment.com tracking page builder to display reviews on your Branded Tracking Page.

The Yotpo – LateShipment.com integration stands to help you collect reviews, provide shipping updates, promote your products, and manage everything seamlessly. To get started with things right away, you need to set up the integration, which is designed to be easy to connect and use. 

  1. If you haven’t already, sign up for LateShipment.com and Yotpo Reviews
  2. Connect your LateShipment.com to Yotpo Reviews from the Yotpo Marketplace
  3. Pick the Shopify store connected to your Yotpo account and log in to your LateShipment.com account to complete the authentication.
  4. Once you have configured the integration settings, click “Enable” to start the integration.

That’s all from us! It is now your time to make use of LateShipment.com’s integration with Yotpo to initiate customer reviews, send proactive SMS notifications, offer loyalty points, and do so much more to improve key metrics such as Customer Retention Rate (CRR) and Customer Lifetime Value (CLV) in the post-purchase phase.

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3 Ways Data Science Will Benefit Logistics in 2019 https://www.lateshipment.com/blog/ways-data-science-will-benefit-logistics/ Sun, 04 Aug 2019 15:36:18 +0000 https://www.lateshipment.com/blog/?p=2965 Introduction Few technologies have generated as many advances in logistics as data science. The inception of the so-called “Industry 4.0,” which is driving growth in the supply chain management industry, is hinged on data science and its applications. With the extensive use of generated data, statistical and quantitative analysis, and predictive models, data science can […]

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Introduction

Few technologies have generated as many advances in logistics as data science. The inception of the so-called “Industry 4.0,” which is driving growth in the supply chain management industry, is hinged on data science and its applications.

With the extensive use of generated data, statistical and quantitative analysis, and predictive models, data science can enable enhanced insights, decision-making, and process automation. Throughout the years, data science has helped the entire supply chain industry drive down costs, improve operational efficiency, and increase the velocity of turnover. These are much needed improvements in this notoriously complex global industry.

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A big part of all this is Big Data, which has been growing at a fast pace in recent years. Information Age details how the adoption of this new technology grew by 59% in the space of under three years. This number is only expected to increase soon. Maryville University reports that the annual data created worldwide will reach 180 trillion gigabytes by 2025. This shows how prominent data has become and why so many industries are investing in data science. The logistics industry will be a key area that takes advantage of this rise in available and still burgeoning volumes of data.

A single part of the supply chain alone can generate many streams of data, leaving an ever-widening door of opportunities for logistics companies and analytics providers. Current advances in data science are enabling businesses in the logistics industry to use these data points for innovation. 

A single part of the supply chain alone can generate many streams of data, leaving an ever-widening door of opportunities for logistics companies and analytics providers.

All said and done, there are three principle benefits that data science brings to the logistics industry.

1. Improved visibility, quality, and growth potential

Data analytics is one of the key enablers of visibility. Visibility has been one of the key trends in logistics over the past few years. The demand for greater transparency and on-demand traceability of products being moved across the supply chain is higher than ever with the advent of direct-to-consumer marketing business models.

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DHL’s Resilience 360 provides multi-tier visibility into its supply chain. The Resilience 360 app it launched to accompany its business platform offers near real-time visibility across transport modes. By leveraging multiple streams of data and modeling systems, the current platform boasts a capability to identify key areas of improvement even beyond suppliers or factories. This, as Google notes in its review, will address the various risks logistics companies face in a proactive way.

In its “Data Analytics in SMEs: Trends and Policies” white paper, the Organisation for Economic Cooperation and Development notes that innovations in data science are making it more accessible to small and medium enterprises, which increases scalability potential. The increasing business-to-business data analytics platforms targeted to SMEs can help them envisage the same visibility as big transnational logistics businesses without the heavy cost of an ICT infrastructure. Last mile delivery applications and small e-commerce platforms can now overlay their businesses on top of third party logistics companies.

Innovations in Data Science

Closing data gaps in the industry also facilitates a smoother transition to automation and other applications including the deployment of Internet of Things and artificial intelligence technologies.

Data science also helps in achieving efficiencies on the operational front.

2. Operational efficiency

Amazon’s data analytics technology that is called “anticipatory shipping” takes efficiency to another level. With data analytics, the company predicts demand in specific locations to strategically position its products. This makes one to two-day deliveries easier to accomplish for customers who demand them. And not surprisingly, this patented technology can disrupt the logistics industry as we know it. With products placed near the “anticipated demand” category, consumers can greatly benefit from the reduction in delivery times and, as Amazon projects, delivery costs.

Accurately predicting demand to synchronize supply is among the top benefits of having data science systems in place. At any given time, there are multiple data points which companies will be able to model and take into consideration – this includes currency rates, commodity trends, weather data, together with the predicted demand. And with the more efficient modeling of these data points, companies can significantly drive down costs and develop better inventory management capabilities.

Predicting Demand to Synchronize Supply

Being able to cut costs without sacrificing quality is one of the key features data science affords logistics companies. Managers can then make on-demand and data-driven decisions to improve operational efficiency.

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Data-driven modeling in the adoption of new technologies and innovations is also one of the key optimizations data science offers to the logistics industry. For example, research published by the Industrial and Systems Engineering Magazine used previously generated data to create a simulation designed to aid in deciding whether or not to adopt an RFID system in warehouse management systems. 

Data-driven modeling removes the guesswork and minimizes the risk in adopting new assets and technologies, and it can accurately predict the return of investments in adopting these innovations.

Data science’s impact can go as far as boosting the bottom line of businesses.

3. Raising profit margins

Optimizing efficiencies at scale saves a lot of overhead costs across every part of the global supply chain. UPS’ ORION (On-Road Integrated Optimization and Navigation) uses massive amounts of customer data to reduce costs in last-mile deliveries.

The parcel delivery company reports that it has saved at least 100 million delivery miles since the tech was employed. The technology, which is integrated with its proprietary map UPSNav, continuously refreshes and optimizes routes for its delivery transports – greatly reducing greenhouse gas emissions as well as delivery costs.

With many factors affecting a supply chain, being able to have information and insights through data science can give companies that much-needed edge against their competitors. Some of these factors are regulatory effects, environmental factors, capacity challenges, and end-to-end trends. As previously mentioned, data-driven modeling acts as a catalyst to efficiently adopt technologies and cuts the costs of trial processes entirely.

Information and Insights through Data Science

Logistics is a very costly and often risky business. However, data presents an opportunity to work toward stability and the capacity to manage, if not mitigate, risks involved in both forward and backward linkages. Even in shipping insurance, Big Data analytics can tell you exactly whether it is risky to let go of insurance costs. 

Conclusion

Cybersecurity is a growing concern among logistics companies. But as data science advances in applications like fraud and attack detection, its adoption is bound to save companies billions of dollars. Especially with the changing regulatory environment around data collection, having good data-driven cybersecurity systems in place protects you from costly litigations – not to mention possible damage to your customer base.

All things said and done, expect to hear more about the role of data science in logistics in the months and years to come.

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This article is a guest post by Nicole Bowles.

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The benefits of data science to logistics

A Little about LateShipment.com

We at LateShipment.com work hard to make “parcel shipping & delivery” transparent and help businesses be fully in control of their last-mile success.

Some of our high-impact offerings are:

  • Automating refund claims from your shipping carriers for service failures to help you save money on shipping.
  • Giving you full control over delivery delays that harm your brand and sales. You can now predict parcel delays and even fix them by keeping customers informed.
  • Reporting at every stage of “shipping & delivery” to enable you with critical supply-chain insights.

The value we add to businesses is most evident when experienced first-hand. Learn more about our solution here.

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What is digital logistics? https://www.lateshipment.com/blog/what-is-digital-logistics/ Thu, 04 Jan 2018 14:14:23 +0000 https://www.lateshipment.com/blog/?p=562 This is an age where dynamic and fundamental changes are shaping the logistics operations and strategy for the better. The communication and collaboration potential of the Internet as we know it today, are improving logistics strategies, processes and systems. The new paradigm in logistics will help in saving millions of dollars of operating costs, achieving […]

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This is an age where dynamic and fundamental changes are shaping the logistics operations and strategy for the better. The communication and collaboration potential of the Internet as we know it today, are improving logistics strategies, processes and systems. The new paradigm in logistics will help in saving millions of dollars of operating costs, achieving better supply chain integration, and increasing market power through customer-focused fulfillment. The internet helps in tremendous increases in supply chain velocity and cost reduction by information sharing and logistics synchronization amidst all partners in the supply chain. This transformed logistics is called digital logistics. It uses a host of web-based, enterprise logistics applications for collaboration and optimization and a central logistics information system to provide visibility all around the enterprise and extended supply chain.

The most important areas in digital logistics are:

Digital logistics ensures that there is end-to-end visibility in inventory, orders, and shipments across the supply chain. It reduces network-wide inventory levels, maximizes customer satisfaction, and responds dynamically to logistics events. There is a central command and control centre to aid decision making. So, the system becomes very efficient. There is increased visibility to performance metrics that helps in continuous improvement. All information is accessible online and allows people to filter information and gain comprehensive knowledge on problems if any.

Everything becomes easy with GPS tracking system. A parcel can be tracked in real time from anywhere in the world. A slight delay in the parcel’s path is known immediately to everyone concerned. And if there is need for rerouting, it can be done as soon as possible. With the advent of digital logistics, it has become very easy to eliminate loss of packages, wrong destination deliveries and package delivery failures. Weather conditions are predicted and deliveries are scheduled accordingly. From the moment the item is picked from the warehouse to the second it reaches destination, the entire path is charted digitally. There is no room for error.

One of the important factors in moving to digital logistics is the need for flexibility to integrate with newer systems to communicate information, synchronize activities, and collaborate across processes. Digital applications are based on a central repository of all logistics information. Stakeholders can view information, add or modify details.

The incorporation of groundbreaking research like data analytics, data sciences, and machine learning are used in logistics, along with the digital know-how, to enhance the technologies and processes. People study previous data and come to conclusions on strategies. For example, last year’s peak season shipping data can help in shaping this year’s data.

Related:

Is logistics the new brand differentiator

Logistics Fulfilment Services

How to get a handle on your lost packages?

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