Sashank RavindranathAre you an e-commerce merchant that deals with fragile items such as glassware, ceramics, electronics, musical instruments, etc? Then you are in the company of businesses that are ever under threat of shipments getting damaged.
While damage is a constant worry for all e-commerce merchants, those who are frequently dealing with shipments that are fragile and tend to break easily must certainly make extra efforts to ensure that products reach customers safely without any damage.
Why Do You Need To Worry About Damaged Goods
Damaged goods are a serious issue that takes up one of the top 3 spots for delivery issues that tend to drive your customers away. Research shows that around 15% of all shipments are damaged in a year, with costs accounting for $1 billion.
These costs account for multiple areas such as the original product, shipping, and returns along with replacement and operational costs. It’s not just valuable money, each damaged shipment also comes with the risk of the customer experience taking a hit, further leading to frustration and ultimately customer churn.
These customers who defect from your business won’t stop at that and are prone to share their negative reviews that hurt your business’s reputation and demotivate other potential shoppers, ultimately hurting your profit margin.
Not to forget the existing troubles for all your teams in handling returns and replacements, issuing refunds, and managing customer complaints, all of which consume valuable time and resources.
The ‘damage’ from damaged goods is evident. So, what you need to do is safeguard your shipments during shipping to ensure that damages don’t happen and that the items safely make their way to the customer.
How To Ship Fragile Items?
Here’s a step by step guide for e-commerce merchants shipping fragile items:
1. Choose the Right Packaging Materials
The guide to prevent damage to your fragile items begins with packaging — at your warehouse. Think of packaging as the first line of defense. If this works out perfectly, then the chances of breakage are cut down to half or even much lower.
- Sturdy, corrugated boxes should be your go-to. Remember, your box should be slightly larger than your product to accommodate ample cushioning
- If your package’s contents are multiple items, use custom inserts for dividers or wrap each item individually — paying particular attention to corners and edges, so that they don’t stick out
- For exceptionally fragile items like glassware, consider multiple layers of packaging
- Secure the product firmly within the box without any movements within through bubble wrap, foam, air pillows, etc,
- Reinforce the cushioning around the product by packing peanuts or crumpled paper to prevent movement within the box
- Tape the box securely, ensuring the lid is firmly closed
2. Label your box clearly
Damages are mostly accidents, sometimes due to man-made incidents although unintentional. Workers at carrier sorting facilities deal with a huge volume of shipments on a day-to-day basis.
So, mishandling is a common occurrence that can be less of a concern for a retailer who sells teddy bears. But as someone shipping out fragile items, you can’t afford these chances. This is where you bring in clear and informative labeling.
Labels that say “Fragile” and “Handle with Care” labels are your product’s advocates. These labels let the handlers know of the contents and ensure your package(s) are treated with extra care.
3. Know your carriers
Major carriers such as FedEx, UPS, DHL, and USPS all have their list of suggestions and deadlines for retailers shipping fragile items.
- FedEx – For fairly new merchants, FedEx provides the option to purchase standard and specialized boxes based on the item and charges an extra amount for packaging fragile items
- UPS – Similar to FedEx, UPS also helps merchants with packaging fragile items such as lamps, furniture, pianos, artwork, mirrors,and vases
- DHL – Apart from guidelines, DHL also offers shippers, options such as faster delivery options, special handling, and shipping insurance, all of which are charged an additional fee
- USPS – Unlike other carriers, USPS has a particular service for shipping fragile items called Special Handling-Fragile that can be availed at $12.15 and works with multiple USPS services, including Priority Mail Express, Priority Mail, First-Class Package Service-Commercial, and more
Final word
As a frequent shipper of fragile items, following these steps might be extremely handy to minimize the chances of damage.
However, damage like all delivery issues is inevitable, even with the best of the packaging carriers. In such cases, proactive customer communication is your best option. Be empathetic about the incident and offer a solution to mitigate their frustration.
Even if damaged shipments cannot be avoided, you still have a shot at redemption. Shipping carriers offer the option for retailers to claim refunds for shipments that have been damaged in transit. Instead of filing these claims manually, you can make use of a parcel audit solution that automates the process.
Apart from taking the hassle, an automated solution also helps you keep track of reports that enable you to continuously monitor your damage rates and identify areas for improvement (changing carriers or service types).
If you’re a business that particularly deals with fragile items, then a recommended solution would be to consider third-party shipping insurance that offers peace of mind while shipping. Here’s a guide to shipping insurance where we have covered the basics, the different options, and how to get the most out of protecting your package.
