Sashank RavindranathAre you an online retailer who runs their business on Shopify and wants to provide their customers with a streamlined returns experience?
Then you’ve come to the right place. In this blog, we’ll cover…
- The existing gap with returns in eCommerce retail
- The need for a returns management solution to close the gap
- FAQs from retailers when it comes to returns, etc
With this blog, be sure to get to know the ins and outs of returns management and how to optimize it for customer satisfaction.
One might wonder.
Why do I need to focus on my returns strategy in the first place, when return shipping isn’t a profit-yielding business strategy?.
Here’s why you should.
92% of the shoppers will buy again if the returns process is frictionless and user-friendly.
The Bottom line — returns should be as easy as shopping itself in your store.
However, is it not as easy as it looks due to the existing gaps in the way eCommerce stores handle returns.
But that doesn’t mean you avoid returns entirely as product returns are inevitable in eCommerce, particularly when you leverage free returns to acquire customers, and even the best businesses out there struggle to build a frictionless and profitable returns strategy.
Therefore, preparing your Shopify store to provide a seamless returns experience is key to your store’s success as it holds incredible power to improve your retention and repeat purchase rates.
Let’s see how Shopify users can manage and redefine their returns as a driver of growth.
Leveraging A Returns Experience Management Solution to Handle Shopify Returns
We’ve probably said it before, Investing in a returns experience management solution can help you fulfill the promise of a hassle-free Shopify returns experience by equipping you with a great returns strategy.
But first. what really makes up a great returns strategy?
Here’s a comprehensive checklist on the topic that you can gain access to by submitting a simple form.
How Lateshipment.Com’s Returns Experience Management Solution Is Built for Shopify and Makes Returns Easy and Profitable
LateShipment.com’s Returns Experience Management is a powerful, self-service returns platform that holds incredible power to boost your bottom line and create loyal customers for life
Apart from holding all the features of a complete returns management solution, Returns Experience Management hands you the reins to do more in the form of:
- A customizable, on-demand returns portal makes the return experience fast and easy for your customers with close to zero interactions with your support agents
- A purpose-built returns dashboard for merchants, support users, and warehouse operators to drive quick return request resolution and drastically reduce your team’s time tending to returns and thereby reduce support ticket volume.
- A tracking page for returns that provides transparency around return status and eliminates customer anxiety about the whereabouts of their package.
One another way to optimize your returns management strategy is to understand your customer’s expectations when it comes to returns and take steps to meet or rather exceed them.
Here are some Frequently Asked Questions by merchants with respect to managing returns.
Common FAQs Merchants Have on Returns
Q: How do I handle eCommerce returns?
A: The best way to handle returns is to make returns easier for your customer. Informing your return policies beforehand, pre-printing return labels, offering multiple and flexible return methods, etc can all help you in making it as easy as shopping in your store.
Q: Are returns bad for my business?
A: Returns are a necessary evil and a cost-center only when you look at them that way. However, when returns are handled well, they become a retention and revenue opportunity.
Q: How do I reduce the impact of frequent returns and refund rates on my profits?
A: The best way to reduce return costs and refund rates is to do more than just returns. Incentivize customers to opt for exchanges or store credit to ensure revenue retention.
Q: My support team is often burdened with returns requests. Even more so after customers have initiated returns. Is there something I can do about that?
A: By making returns self-serve, i.e, easy returns initiation, exchanges, and more can help in reducing returns-related customer issues. Proactive and automated customer communications including real-time tracking of returns during the entire returns lifecycle will further reduce the load on support teams.
Q: How do I streamline my eCommerce business’ returns process?
A: The best way to streamline your eCommerce returns process and make your customers’ returns journey seamless is to invest in an automated returns management system that helps you with everything from initiating easy returns and printing labels to status tracking and a host of support-friendly features
Q: I’ve tried different Shopify returns apps, how is a returns management system for Shopify any different?
A: Returns applications on Shopify mostly help you with just initiating returns and creating labels. However, a returns experience management platform such as LateShipment.com comes up with all the features of the returns management system with the added benefits of
- 24/7 chat, email, and phone support to help you with any requirements
- Stringent security of your data
- Individualized onboarding and training
- Dedicated customer success manager, etc.
Optimize Your Shopify Returns Process
Shopify helps you provide a great buying experience by optimizing your eCommerce website.
But returns are unique. That’s why an automated returns solution is at the need of the hour.
Manage your returns process to optimize the experience you provide. This holds incredible power to boost your bottom line and create loyal customers for life.
With the help of a returns experience management solution, redefine Shopify returns to a growth driver for your business not just in terms of customer loyalty and revenue retention but taking analytics and making improvements to reduce eCommerce return rates.
