Raksna AnandThe holiday season is just around the corner and we’re starting to see festive cheers everywhere. The streets are going to be decorated with lights and chandeliers. The mall is going to have Christmas trees and the houses would have wreaths in front of them. But have you ever thought of this? A person who’s walking around all these festive cheers would expect those festive cheers to follow them everywhere. With ‘ecommerce delivery here to replace chimney delivery’, most people would visit Ecommerce sites to do their holiday shopping. It would only do justice for them if they are greeted by the brands with the same holiday mood. Yes, we’re talking about Holiday Website Designs.
It’s not just enough to promote your special holiday offers, gifts, bundles and discounts without the holiday vibe. ( vibe – we’re adapting the Gen Z vocabulary now). Bring in that fun, excitement, and job and make the users get indulged with your brand by creating some awesome holiday website. Here are some inspirations website design ideas for you.
Best Practices for Holiday Website Design
- Typography, iconography, imagery, and the animated elements should align with your brand’s guidelines.
- The Holiday Website design shouldn’t be a hindrance to the overall user experience
- Research Current trends and stay on top of them
- Do highlight your best moving products on your website
- Dont Use Cliché Imageries
Holiday Website Design Ideas to bring in the Festive Joy
1. Homepage Design Inpiration
The Homepage is the first page your visitor is going to see. The first impression should always be the best impression. Brands need to make the homepage visually appealing and at the same time convey all the ongoing offers. Here’s when Bold CTA’s, Interactive elements and countdowns play a major role. Here are some website design ideas for your website.
2. Timer - Creating a sense of Urgency
A timer constantly running as a floater on top of the website is an effective strategy, constantly reminding the users that the offer is going to expire. This creates a sense of FOMO and nudges them to take action. These critical timers can improve conversion rates.
3. Gamification through Spin-the-wheel
The holiday season is a time when a brand gets a lot of new visitors to their website. A gamified pop-up is said to improve the engagement rates.
Benefits of using a gamification strategy
- Grabs attention
- Offers a variety of offers in one single pop-up
- Reduced abandonment cart rate
A gamification element can also be easily installed on popular website creation platforms.
4. Custom animations
There are various types of animations that you can include in your website. Some of the animations that are used in general include hero animation, loading animation, accent animation, interactive animation, scroll animation, hover animation, and hover animation. These animations can very well be changed to look like Santa or any other holiday element to bring in joy and enthusiasm. This exerts playful energy and festive joy from the e-commerce brand. These types of animations offer a unique user experience which could be a great holiday website design idea.
5. Use Micro-interactions on your holiday website design
Microinteractions are audio or video-visual cues that respond to a visitor’s action. Microinteractions can be beneficial in various ways. It improves customer experience. It brings fun and excitement. It boosts user satisfaction. It creates a brand identity.
There’s micro-interactions can be used on
- CTAs
- Simple Swipes and Transactions
- Form submissions
Get your Website ready for the Holiday Season
While it is important to get your website look holiday ready, it’s equally important to note that your website is ready to handle all the incoming holiday rush. Some tips for handling the holiday rush and to convert them.
- Optimise your website speed: “A slow website is a lost opportunity”. Users expect a website to get loaded in just 2 seconds (pagespeedinsights). A slow website risks losing visitors, customers and conversions. Create a smooth engaging experience with a faster website. Know how.
And it’s not just about the users. A slower-loading website can affect your Google SERP ranking.
- Site-search optimisation: Up to 30% of users use the site search option when one is provided and these 30% are the highest converting user segments. During the holiday season, customers have a lot on the list to tick off from and some of these customers might know what they want or they might even know the category in which they want to shop from. A simple site search optimization could do the magic. It is important that you optimize the product pages also for maximum conversion. Don’t lose customers over simple site search optimisation.
Quick tip: Display social proof to nudge customers into buying your product
- Prioritize mobile-first optimisation: With billions of smartphone users, it important to optimize your mobile site. Remember to always keep it mobile first. people get influenced by social media and actively search for gift inspirations on those platforms.. Since social media is widely used on mobile phones, users tend to directly click on links provided on social media to go to the website. It makes absolutely no sense to not prioritize your mobile optimization, especially product display pages.
Final Word
Relationship marketing is an important factor in the e-commerce world now. There are many ways you can do relationship marketing. It could be done by offering seamless customer support, awesome post-purchase journey and a hassle free returns experience. But bringing this holiday touch to your website is a very micro touch point which would have a very big impact on your user experience. Even minor changes to the website design, adding festive elements would provoke joy and enthusiasm among the audience. Embrace the holiday spirit and convert as many customers as you can with a visually aesthetic and seamless website.
