Sashank RavindranathWorking at an e-commerce store comes a close second. While looking for e-commerce retail memes to share with you for laughs (help you relax), I found that a lot of them were only based on marketing, website optimization, sales, etc. Which made me realize that the remaining half of the CX, the post-purchase, is involuntarily left out by e-commerce brands not just for memes but in their business operations as well.
Businesses put a lot of time and effort into making the customer hit the ‘buy’ button. But what about creating delightful delivery experiences?
To answer that question (and have some fun along the way!) Here are some e-commerce retail memes, particularly on delivery experiences that you can relate to.
Let’s start with this one for example.
This is how your customers spend their entire day after purchasing at your e-commerce store. But we can’t blame them.
Put yourself in their shoes for a moment, someone just made you spend dollars on something that you don’t have on your hand yet.
When you’re shopping at a physical store, you leave with the product in your hand and the closest to replicating the experience in the e-commerce space is the assurance of the order arriving.
And the first thing towards that feeling of comfort is the customers receiving an ‘order confirmation’ notification as early as possible.
However, in certain cases, an order confirmation won’t be enough as customers expect to be kept in the loop of their orders.
If you’ve spent at least a day in customer support of an e-commerce business, you’ll definitely relate to this.
The #1 question regarding customer service in e-commerce is “Where is my Order” or WISMO for short.
Once again, your customers can’t be blamed. Their anticipation is at its peak when they are waiting for their orders, and that is what makes them constantly bombard your support reps with such requests.
Proactively communicating with your customers via Emails and SMS notifications about the whereabouts of their parcels can free up your support time to focus on more pressing issues.
Not to forget, making order tracking self-service can also put more power in the hands of your customers and make your life easier.
Unlike this one.
Your customers like to know what’s going on with their orders even when things go wrong. Therefore, the key is to keep an eye out for delivery disruptions and proactively resolve issues when they pop up.
An alternative version of this meme would be:
Customers want their issues resolved and they want it done as quickly as possible. This must matter to you because the longer you take, the more customers’ faith in your brand is lost.
However, keep in mind that being reactive to issues (no matter how instant) is good. But the best ploy is to proactively address them before they impact your customer.
As they say, prevention is better than cure. Assuring a customer that you’ll take care of the issue that you brought to light is a much better idea than trying to mitigate an angry customer’s frustrations.
In such cases, even if the issue goes unresolved, your efforts will be appreciated and customers’ trust in your brand will be revived.
If proactive issue resolution and meaningful customer engagement are the customer front of your post-purchase action(able) plan, leveraging order tracking moments can help you in driving 25% more repeat sales.
Customers track their packages way too often. Now, that’s valuable time with your customers you cannot miss.
What you can do instead is fully utilize these tracking moments to build your brand, upsell, cross-sell and convert the page into a marketing channel on its own – all while putting a big smile on your customers’ faces with live updates of their package.
The last but not the least part of your post-purchase plan is to decode customer sentiment and see what’s working (and what’s not!).
To deliver phenomenal experiences, you need to understand whether all that money, time, and effort spent on shipping are working in your favor or not.
By capturing customers’ delivery experience ratings, decoding customer actions post-purchase, evaluating your carriers’ performances, etc you can perfect your post-purchase strategy by simply giving your customers what they need.
That’s all for now! It’s time for you to do bigger things with your post-purchase.
The post-purchase phase is a goldmine for brands that ship.
Carrier errors and customer anxiety beyond the buy button are inevitable. However, you can turn customer anxiety into fierce loyalty by delivering stunning experiences post-purchase and ensuring you are rightfully compensated for carriers’ mistakes.
If you’re interested, check out LateShiment.com, an all-in-one platform that combines stellar delivery experiences with easy, seamless returns – all while significantly reducing your shipping spend by auditing your invoices and recovering eligible refunds from your carriers.
That’s all from us for now. We at LateShipment.com are no strangers to e-commerce retail memes based on post-purchase and delivery experiences. We often use them in articles and social media posts.
Hope you had fun with these e-commerce retail memes (I know I did!). And if you have your favorite memes on this topic, do send them. I’ll make sure to include them in this article.
