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Whether it is before purchase, during
or after, customer service is a must for big and small businesses
alike. A cogent customer service should be able to serve both new and
old customers without disregarding or overlooking one for another. A
solid customer service will show a business in good light and keep
the spirit of the customer high. Customer service is a seen as a
two-way success model for companies. Keeps the customers happy.
Enables the business to advance.
Simplification:
Even though the
catalogue created by companies are spick and span, with hundreds of
thousands of products coming in every day, it becomes difficult for
the customer to choose a particular product. A customer care will
simplify the process of making a decision.
Walkthrough:
Customers don’t like
spending time to find a solution. Companies dealing with the
technical spectrum of goods and services, cannot not have a robust
and hyper active customer service. Statistics show that most
technical queries and problems are solved by talking to a customer
care representative over phone or chat.
Bounce Rates:
Data stands testimony to
the fact that to most customers, it is not the pricing that turns
them off, it is the lack of warmth they feel when they visit a
website or a store. Customers like to be given importance.
Loyalty:
Good customer service is a
self-funded, superior advertising strategy in itself. All it takes is
the first impression. Once the customer is happy, repeat purchases is
not a distant dream. Matter of fact, the customer will also bring
additional customers to the business by spreading the word around –
about how good they felt when they bought something from a particular
website.
Reduced Returns:
What seems like a real
difficult problem will have the simplest solution. Sometimes, the
solution to a nagging and persistent technical problem is a reset
button at the bottom of your gadget. This knowledge is not always
known to the customer. It has to be informed. This is when having a
customer care will nip the problem in the bud and reduce returns by
half.
Competition:
Most often, it is seen
that the edge over competition is not having an extended line of
products or an added category of catalogue, it is indeed having a
fantastic customer service that does the trick.
Customer service delights the customer
by personalising a transaction. On one side, a good customer service
will raise publicity, and on the other it drops any roadblocks to
make that purchase call.
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