Category - Uncategorized

Content is THE marketing tool today. Content is aimed at bringing in traffic. Being unparliamentary brings in a lot of publicity. But the wrong kind of publicity. It can kill your brand. Today, most marketing is done...

Alibaba is exploring new turfs. Would Amazon/eBay feel the effect? A Reuters article says that Alibaba, the Chinese e-commerce giant is foraying into American soils. Amazon and eBay are the major players in the USA...

What are the factors to look for in a payment gateway? Now that you have decided to go ahead with a payment gateway on your online retail site, you should look at various payment gateway providers and see what works...

There is no business house in the world that sells every single piece they get from the wholesaler. And in any retail store, online or offline,space matters. Especially with raging rents that people have to pay for...

Waffle House might eat into FedEx/UPS’s business!  The restaurant chain is all set to revolutionize package delivery. Waffle House partners with Roadie in an attempt to become the "Uber of package delivery...

When you choose a payment gateway, you see an array of options! How do you choose the gateway that’s right for you? The most popular payment gateways used in the USA are as follows: PayPal PayPal is the de facto...

Now, this is interesting. If this doesn’t help make up your mind, what can?  What do you think is the reason you want to become entrepreneur?  Is it the charm of being your own boss and being responsible for your...

An online store offers a dozen options that a physical store can only imagine. Successful stores tend to have not just great products but also store features that make buying, great fun. Customers would love to play...

Online retails banks heavily on quality photographs. It doesn’t take a genius to tell you that bad photographs/no photographs will result in no buys. Whether you have your own site or you advertise your wares on...

A payment gateway is the till in an online retail site. So, before you start accepting payments online, look at setting up a payment gateway. Let’s start with the basics- the terminology. Payment Gateway: A...

Shipping gets dearer.  FedEx and UPS have raised surcharge rates. Recently, major shipping carriers made frequent small-to-medium business shippers groan when it was announced that packages would be charged according to...

Statistics say that online shoppers abandon 6 out of 10 carts! What really happens in these 6 carts that missed making it to the payment gateway?Photographs- Check. Site layout- Check. Navigation- Check. And do youstill...

Every business blog suffers the occasional blogging block. It’s easier to tackle this if you have multiple people contributing to your blog. So, how does a start up resolve their blogging plagues? What is your...

E-commerce has opened doors for artists world over. It gives you access to customers far away. If you have an online portal and if you are successful in finding buyers, your next logical step is in shipping your artwork...

       Supply chain management is of utmost importance to the world as we know it today. The smooth running of supply chains is dependent on several factors and instability in any of these factors might result in SCM...