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7 Quirky Social Media handles to get inspired from

Raksna Anand — Mon, 16 Oct 2023 11:20:03 +0000

As a brand, do you have social media handles? Of course, you do. Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting regularly on social media also informs the customer about what the brand has been doing. Many customers often search for a brand on social media platforms first, before they go to their official website. For many brands, social media provides a first impression of the brand for the customers.

Have you been posting constantly and catching up with the current trends? Don’t get us started about the difficulties of staying on top of the ever-changing trends, the words that you shouldn’t use to get canceled, following bizzare rules levied by the social media platform, having a social voice without offending anyone while also promoting your brand. It can be overwhelming. Even if you do all this, you can go unnoticed. Because every other brand does it!

Ever thought of taking the quirky unconventional path? No, no, we know what you’re thinking. Quirkiness also gets you noticed on social media. Here is a list of a few brands (well-known brands, actually), that use savageness, quirkiness, dark humour and crude humour in their social media. You won’t believe us, but their strategy has got them a devoted follower base.

Quirky Social Media handles to get inspired from

1. Zomato

Zomato is a food delivery app in India. Zomato uses a combination of fun, sarcasm, comparison, current affairs, and trendy topics to engage with their customers.

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Recently they used their own brand’s name pronunciation as a social media trend whether to pronounce their name as ‘Zomaito or Zomato’. Zomato featured a series of celebrities in their ads to endorse Zomato. None of these videos actually declared the right pronunciation of Zomato but ended up in a quirky way promoting Zomato itself.

This Instagram pos below is another example of how Zomato uses humor in their social media handles.

2. Croma

Croma uses moment marketing and meme marketing to drive engagement on its social media handles.

3. Ryan air

Ryanair uses dark humor and savageness in their social media handles. So, below is an example, a classic example of how Ryanair promotes its brand.

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Ryanair is a budget-friendly airline operated in the European Union. It offers cheap flight rates but amenities aren’t so sophisticated compared to the normal typical flights. Even though people know that Ryanair is very basic, they still choose this airline owing to its cheaper rates. Ryanair uses this consumer behaviour and strategizes its online presence on social media.

Ryanair also engages with the audience in the comments section. Ryanair responds to any negative comments with a very savage approach and it still has a very huge customer base and social media following.

4. Swiggy

Swiggy is also a food technology company in India, which uses relatable posts and witty one-liners in meme marketing to advertise on social media. The below post, which translates to, “Who googled this”, is one example of how Swiggy poses itself on social media. Swiggy also uses its employees to make memes.

5. Aviation gin

Have you seen Deadpool? Well, Ryan Reynolds is the owner of Aviation Gin and he mimics the same swag that he had in the scenes of Deadpool to promote his brand Aviation Gin. He also does eyeball hijacking.

Eyeball hijacking is leveraging current trends and adapting them quickly to catch the eyeballs of the audience and engage with the brand. Ryan isn’t afraid to break the walls of social media with his witty banter and self-deprecating humour.

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6. Duolingo

Many followers call Duolingo’s mascot cute. Duolingo uses its mascot to promote its social media strategy. It even collaborates with celebrities with the social media mascot present. This mascot isn’t not popular. This Owl even got invited to Barbie’s premiere. Duolingo uses entrainment to teach stuff.

7. Dunzo

Dunzo is a hyperlocal delivery service which uses meme marketing and moment marketing to approach its audience in social media along with consumable comics. Dunzo’s mascot is even a comic.

Social Media Trends in 2023

Do you still think collaborating with influencers is the trend? Nah! It’s the norm. Find out some of the social media trends of 2023

ASMR: Autonomous Sensory Meridian Response, that’s ASMR. ASMR is a social media trend that’s been going viral for the past few months. It’s nothing but someone whispering into the mic very closely, giving a chill down the spine for the viewers watching. It doesn’t involve a lot of music or any audio-visual effects. It’s just someone really amplifying the sound of the task that is being carried out by the person in front of the camera.
Subscription-only content basis: Using Instagram’s new feature of subscription-only channels, brands can grant exclusive access to those audiences who have subscribed. They can offer exclusive access, early product releases, member-only discounts, and post educational content, which builds the community.
Broadcast channels: Broadcast channels are one way to keep in constant touch with your audience. You don’t have to post salesy stuff through your broadcast channels. You can give quick tips and tricks on what’s happening in your business’s realm, to update your customers. This is one way to engage with your customers by adding them to your broadcast channel.

Wrapping Up

If one had told us that ASMR would be so trending right now, I wouldn’t be able to believe you in the past. Social media trends can change rapidly overnight, and one strategy that you’re doing can go out of the trend just like that. It’s important to keep up with what your customers want to see. There are millions of other brands which catch up with these trends, and if you don’t do so, you might be considered irrelevant.

But sometimes that irrelevancy is also what customers expect. In a world where everyone follows the same sheep, your brand could be one black sheep which stands out of the crowd with your unconventional ways. The only way to know what strategy works for you is by testing, testing, and testing.

The post 7 Quirky Social Media handles to get inspired from appeared first on Lateshipment.com.

Empowering E-commerce: Essential free marketing tools to outshine your competitors

Raksna Anand — Mon, 31 Jul 2023 15:22:29 +0000

There’s fierce competition everywhere, especially in the e-commerce industry. Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. In today’s bustling scenario, it’s important that you stand out from the crowd. But how can you achieve this edge? You need to keep an eye out on your competitors. Monitor and analyze their moves which could give you valuable insights that you might be missing out on and also helps you identify any gaps in the market with essential e-commerce marketing tools.

Here’s compelling reasons why keeping tabs on your competitors is important:

Analyzing Market Gaps: There’s always new needs rising in your market. But by knowing what your competitor offers, and what they don’t, you can find a gap in your market and fill it with your own products and services.
Improving Marketing Strategies: Marketing can be one of the most expensive parts of your business. Analyzing your competitor’s marketing methods and learning from their success and failure can be a huge cost saver for you. You can fine-tune your own marketing strategies for maximum impact.
Enhancing Product Offerings: Tracking your competitor’s product offering and new product launches could inspire you to create new products and offerings with unique propositions which could be comparatively better than your competitor’s.
Keeping Pricing in Check: To stay competitive in the market, you need to offer unique, high quality products with amazing pre-purchase and post-purchase experiences. But never forget the important factor which plays a key role in the buying decision – price. Match prices with your competitors during the holiday season and drive sales.
Customer Retention: Keeping tabs on all the retention strategies of your customer users, you can outbid them on the bottom-of-the-funnel marketing too. Remember that retaining customers would always cost less than acquiring new customers.

Essential free e-commerce marketing tools to outshine your competitors

1. Milled.com

Every brand does email marketing. Email marketing is often done to let customers know about the new product launches, offers and on-going promotions, abandoned cart emails, back to stock emails and so on. This channel remains as a constant form of communication between the customer and the brand. By analyzing the emails being sent to the customers, brands can keep tabs on promotional tactics, market trends and customer engagement. But this often is concealed between a customer and the brand.

Introducing Milled.com, a game-changing free e-commerce marketing tool that acts as a comprehensive newsletter search engine.

Features:

Unprecedented insights on your competitors email marketing campaigns
Access to landing pages
Frequency of emails being sent
Visual representation of the newsletter

On exposure to the competitor’s newsletter, brands can gain access to various information like the layout being used, educational content that is reaching the customers and the unique benefits of the brand being highlighted. . Armed with these powerful insights, e-commerce brands can craft compelling and innovative email campaigns that resonate with their audience, drive engagement, and ultimately lead to increased customer loyalty and conversions.

Here’s a tutorial of how you can use this powerful tool.

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2. Meta Ads Library

E-commerce brands often face the challenge of investing in advertising campaigns without certainty of their success. The cost of running ads can quickly escalate, and without knowing which strategies will yield results, it becomes a daunting task to optimize the budget effectively.

Enter Meta Ads Library, a game-changing free ecommerce marketing tool that takes the uncertainty out of the equation.

Features:

Access to creatives
Access to landing pages
Data on how long the ad’s been running
Insight on captions being used
Insights to CTA
Information on the types of meta platforms the brand uses

By leveraging this powerful meta ad library, e-commerce brands can make informed decisions, refine their advertising tactics, and allocate their budget to the most promising campaigns. Eliminate the guesswork, harness the potential of data-driven competitor analysis, and discover the winning formula to stand out in the competitive advertising landscape with Meta Ads Library.

Here’s a tutorial on how to use this free e-commerce marketing tool.

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3. Visual Ping

Monitoring competitors’ websites allows brands to identify potential opportunities, track pricing adjustments, and even discover new product launches in real-time.

Visual Ping, a powerful free e-commerce marketing tool, empowers e-commerce brands to achieve precisely that.

Features:

Real-time Change detection and monitoring
Alert sent to email if change is detected
Track changes at scale

By leveraging Visual Ping, e-commerce brands can gain a strategic advantage, swiftly adapt to market changes, and make data-driven decisions to outperform competitors.This remains as an indispensable tool for this internet era.

Here’s a video tutorial on how to use this tool.

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4. Google Ads Transparency centre

Google Ads play a pivotal role in the success of e-commerce brands by placing their businesses in front of potential customers actively searching for products or services they offer. With Google Ads, brands can drive targeted sales, leads, and site traffic, making it a powerful tool for gaining visibility and boosting conversions. However, to truly stand out and excel in the competitive digital landscape, keeping a vigilant eye on competitors’ Google Ads campaigns is crucial.

Enter the Google Ads Transparency Centre, a free e-commerce marketing tool that empowers brands to achieve this competitive advantage.

Features:

Comprehensive view of google ads
Insights on keywords used
Access to creatives, placement and price points
Access to landing pages

Leveraging the Google Ads Transparency Centre, e-commerce brands can maximize their advertising ROI, drive targeted sales, leads, and site traffic. This powerful tool acts as a beacon of knowledge, guiding businesses to stay ahead in the dynamic digital landscape and reach potential customers who are actively searching for products or services they offer on Google.

Here’s a video tutorial on how to use this tool.

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5. Similar Web

Understanding where competitors generate their website traffic provides valuable insights into their marketing strategies, audience engagement, and potential untapped opportunities.

Enter SimilarWeb, a powerful free e-commerce marketing tool that revolutionizes competitor analysis. This traffic analysis site empowers e-commerce brands to achieve just that.

Features:

Information on top marketing channels
Insights on display ad traffic, referral traffic
Comparison with competitors

With SimilarWeb, e-commerce brands can stay informed, refine their SEO and marketing strategies, and capitalize on competitor insights to drive targeted traffic to their websites. By unlocking the secrets behind successful traffic sources, brands can elevate their digital presence and make informed decisions to outshine competitors in the competitive online marketplace

Here’s a tutorial on how to use this tool.

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Bottom Line

In the ever-evolving world of e-commerce, embracing these free tools allows brands to remain agile, adaptive, and always one step ahead of the competition. With the right tools and the right mindset, e-commerce brands can pave their path to greatness, cement their position in the market, and emerge as trailblazers in their industry. The journey to outshine competitors starts today, and these free tools are the guiding light to unlock unparalleled success. So, harness the power of data-driven competitor analysis and embark on an exciting journey of e-commerce excellence!

Want to catch up on more such hacks, follow us on our social media channels to grab them fresh!

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3 D2C Brands Setting the Bar High on Instagram

Raksna Anand — Thu, 13 Jul 2023 16:01:36 +0000

Has marketing changed over the past few years? Yes, drastically. It’s important to realize that the change in consumer behavior has led to this drastic change. People have access to all the knowledge in the world with just a single click. Customers make well informed decisions before buying a product. People get influenced by social media a lot. With the rise of platforms like Facebook, Instagram, Twitter, and TikTok, companies have unlocked unprecedented opportunities to captivate and engage millions of users worldwide.

Social media has become an integral part of their business strategies, influencing purchasing decisions of consumers by a staggering 73% (Oberlo)

Why instagram specifically?

Let’s just simply agree that everyone’s on instagram. Everyone includes individuals, businesses and even pets! And instagram is a great place to discover brands. 71% of US businesses are on instagram (Oberlo.com). It gets really difficult for brands to market themselves on this platform due to heavy competition. As social media became more integral to a brand’s business, some of the savvier brands began to unlock a new way to use these new platforms. Below we list a few social media profiles that could inspire you to build a unique social media strategy to appeal to your customers.

Instagram Inspiration - 3 Brands Setting the Bar High

Glossier (@glossier)

Glossier with a whooping 2.7 million followers on instagram has created a cult for itself through community building. They have done so, by understanding and mastering their consumer persona and aligning their aesthetics with it. They utilize user-generated content featuring every day women that use their products and they post relatable humorous memes keeping the audience engaged. Glossier tries to keep their brand approachable and authentic appealing to the general mass. They use the social media strategy of prioritizing personalities over product placement.

Strategy used by Glossier: Unique brand identity, fostering engagement, and embracing a sense of community.

Gif on the Left: “Get ready with me” reels by an influencer showcasing a casual woman getting ready with glossier’s skin product. Also, they have tagged the product making it easy for the viewer to shop the product

Image in the middle: Visual aesthetics, Diversity and posting relatable memes to keep the audience engaged

Gif on the right: “You look good” campaign, creating a positive vibe around the brand creating a unique brand identity

Black (@blvckparis)

Black, an all-black lifestyle luxury streetwear brand has a very appealing instagram profile.Their visual aesthetics speaks for itself. In order to build momentum, the brand organizes frequent giveaways on their social media handles, even before the product is actually launched on its official website. And they only sell a limited number of merchandise which creates a sense of urgency when launching these giveaways. This lifestyle brand even curates and regularly updates a spotify playlist with songs that match the lifestyle of their consumers. That’s how committed they are towards giving a black inspired luxury lifestyle to their consumers and followers . And their frequent collaborations with other brands whilst maintaining consistency in branding is top notch.

Strategy used by Blvck Paris : Visual Aesthetics, Consistent branding, and Keeping the hype up always

Example of Visual aesthetics embracing the what the brand stands for

CEO of blvck paris, Julian O’ Hayen “Be creative don’t underestimate the power of storytelling and marketing. Blvck Paris has accumulated just under 600k followers in two years with an exceptionally high engagement rate of 8-10% (as an average, 1-2% is considered to be good). This is thanks to posting high-quality content and always thinking outside the box in order to stand out”

Patagonia

Patagonia is an outdoor wear retailer known for its various environmental sustainability efforts. It does things differently on its instagram. Social media has been salesy for a while. But when it comes to Patagonia, their content has always been void of anything that shreds light on their products. They always focus on how people can save the environment and embrace nature. Patagonia stays away from using influencers and instead they often feature hikers and explorers and their instagram and share quick snippets of how they were able to achieve their goals. (for example, a reel of a hiker hitting the road) From day one, patagonia has been incorporating this strategy which has allowed this brand to crack even the most difficult subcultures

Strategy used by Patagonia : Voicing Values, Future led content, Location specific social media accounts

Key takeaways

Authenticity: Brands should remain authentic and stick to what they stand for. Featuring user generated content, showcasing real-life experiences, and maintaining a transparent brand image are key to keeping up authenticity.
Community building: Understanding the audience, capturing their persona and posting content around it and building values would fosters dynamic relationships and cultivates brand loyalty
Storytelling: Compelling storytelling is at the heart of their Instagram presence. Through visually appealing posts, videos, and captions, Brands can effectively communicate their brand story, values, and mission.
Visual Aesthetics: Consistency in visual aesthetics is a hallmark for all brands. From one glance at our profile, people should be able to guess what your brand voice is and your brand personality is. First impressions are always the best impressions.

Staying Ahead

Social media marketing is constantly evolving, and businesses must stay ahead of the curve to remain relevant. In 2023, augmented reality, live streaming,gamification, influencer marketing, social media stories, and personalization are expected to be the top trends in social media marketing. By incorporating these trends into their social media strategies, businesses can create more engaging and personalized experiences for their customers and stay ahead of the competition.

Any other Instagram Profile that is awe-inspiring? Comment below!

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