Making steady money as an online merchant is simultaneously as easy and as hard as it has ever been. It’s easier to make a store (good), but harder to stand out (bad). It’s easier to reach prospective customers (good)...
Category - Shopper Experience
Kayleigh Alexandra
Green Packaging: The What, Why, & How
The Making of a Hellhole As I emptied my trash last week, I realized it was filled with the plastic packaging from all the products i had ordered online. Each of them had arrived in neatly wrapped layers of plastic...
Ian
A Great Last-Mile Customer Experience= Happy+Loyal Customers
Business models change over time. The most basic premises of business change with time. For example, aggressive marketing is a thing of the past today. With the advent and successive taking over of online retail...
5 Key Factors Influencing Customer Churn Rate In Retail
One of the things every retailer dreads is a high customer churn rate. Churn rate is nothing but the number of customers who drop out of the buying cycle. It could be non renewal of a loyalty program, or unhappy...
5 Ways To Win Your Ecommerce Shopper Experience Gameplay
The old ways of doing business are rapidly giving way to technologically advanced methods that focus inherently on creating a seamless shopper experience. Your business could gain a definite edge if the right strategies...
Joelah James
5 ways to make customers fall in love with your business this Valentine’s day
Amped about Valentine’s week sales? Starting the year off with a bang after the holiday season is just what your business needs. Are you ready to handle the rush? Here are a few things you can do to make sure you’re...
Bianca Barath
5 simple ways in which your shipping data can help your business offer exceptional customer support
Without much effort from your end, it’s easy to get shipping data of every package you send out. If you run an online store, you are most probably liaised with a shipping carrier. And shipping carriers today, have state...
5 key strategies to craft an effective customer experience journey map
A customer experience journey map is the story of the customer’s entire experience from how he hinds your site to him becoming a long term buyer. The idea of sketching such a map is to make organisations learn their...
3 ways to drastically reduce customer defections
In the old world, each town would have had a couple of grocers serving the entire community. And trade boundaries were probably clearly established among the single digit number of competitors within reach. But today...
5 strategies to help ecommerce stores engage with customers post purchase
There’s a very good chance of getting business again from an existing customer than from a new customer. And that’s a fact every business person knows. So, ideally while businesses look to get new businesses, they are...
Why should e commerce stores care for winning the zero moment of truth?
What converts a window shopper? There are hordes of people surfing online for random things and they end up buying from ecommerce sites. Jim Lecinski, Google’s VP for US sales and service mentioned the concept of ‘first...
Don’t say goodbye, not yet. Why should you engage with customers, post purchase?
Your sale does not start with your customer making a purchase. Similarly, your sale does not end with delivery. You spend a significant sum of money on each customer acquisition. And every business is focussed on...
5 strategies to exceed customer expectation on every order
Everything about a business finally comes to meeting and exceeding customer expectations. When you sell something to a customer, you sell much more than a product. So, organizations big and small try their best to...
4 smart tricks to offer the best last mile delivery experience to your customer
Today’s e-commerce businesses are hardwired to build an amazing customer experience. However, retailers struggle to control the last leg of delivery, the first touch point of customer engagement. Most e-commerce...
5 ways to craft an amazing post purchase customer experience
Customer experience in an e-commerce site does not start with a sale. Nor does it end with the customer buying something from your site and paying you. It’s more complex than that. Ending a sale should lead to another...