Four months might seem like a long time to go when you’re excited about something. But that’s not the case for e-commerce businesses, who are running like clappers to meet their holiday season requirements. If you’re an...
Category - Retail
Sashank Ravindranath
Tips for a Great eCommerce Returns Process
What a journey has it been for e-commerce returns — From terrifying businesses with the presumption of being customer repulsive and a cost-center to becoming one of the most sought after services from a business...
15 Shipping Strategies for SMBs to Reduce Costs
Shipping is an Inevitable Cost-Center of The E-Commerce Industry Shipping in e-commerce holds a higher priority for two reasons: One, it plays a huge role in the CX, and two, it is the second most expensive area of a...
3 D2C Brands Setting the Bar High on Instagram
Has marketing changed over the past few years? Yes, drastically. It’s important to realize that the change in consumer behavior has led to this drastic change. People have access to all the knowledge in the world...
Raksna Anand
How Businesses Can Use Emerging Technology To Extract Value From Social Media
While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being...
An E-Commerce Business’ Guide To Shipping Policy
You might have some of the best products that are also the customers’ need of the hour. You are confident of making a sale but somehow the customer who has passed through stages of funnels doesn’t become your customer...
3 Ways To Boost Post-Purchase Customer Experience And Loyalty With Yotpo And Lateshipment.com
Are you up for a simple exercise that will predict how successful your business will be? If yes, answer the following question. What measures do you consciously take to improve your customer’s purchase journey once...
Brand Loyalty or Bust: E-Commerce Edition
My perception of building an e-commerce brand looks fun. All you need is to create a specialized domain with your brand name, work with different teams like marketing, sales, and customer experience to understand how...
5 sustainable brands that would encourage you to go green
Our world is undergoing a significant transformation. Recently, millions of people throughout the world took to the streets to demand stricter climate regulations, causing tectonic shifts in both governments’ and...
How to get repeat customers in 2023?
Is your business future ready? The e-commerce industry is continuously changing, so being up to date is crucial. In order to provide a seamless and engaging consumer experience across all touchpoints, including mobile...
What to Do If a Package Arrives Damaged—or Not at All
How many times have you sent out a customer’s package and stayed eager to know their feedback, only to learn from them that it was damaged or didn’t make it to them at all? Truly a haunting experience, given that all...
How To Sell Online: The Secret To E-commerce Video Marketing
In today’s e-commerce space, video marketing has turned out to be one of the most important forms of content to promote products. This is primarily due to its ability to reach a larger group of target audiences and...
Best Practices To Build Ecommerce Branded Order Tracking Pages
A whopping 90% of the customers actively track their packages with over 20% of them tracking multiple times in a day. This shows that despite receiving prompt and regular shipping notifications, customers tracking their...
How to Build a Customer Base with a Great Post-purchase CX Strategy
Why Prioritizing Acquisition over Retention May Not Be the Best Move to Make When It Comes to Building a Customer Base ‘X’ is an e-commerce company that deals with fast fashion and focuses only on acquiring new...
7 Tips for Using Videos to Increase E-commerce Sales
With new e-commerce stores springing up around the internet every other day, the competition is getting more fierce than ever. The challenge is to not only attract customers but be able to make them repeat purchases...
6 CX Trends for E-commerce Businesses to Look out for in 2023
Still haven’t gotten back from a much-needed break after a busy holiday season? But the time to relax isn’t just here yet. Moving onto 2023, we need to draft our plans early to reach our goals for the year. Remember...
Last-minute Techniques to Mitigate Post-purchase Dissonance This Holiday Season
Not everything is A-OK after your customers complete their purchase with your e-commerce store and are awaiting their orders. It is at this stage, where even the ones who have been most excited to shop with your store...