Sustainability Archives | Lateshipment.com

5 sustainable brands that would encourage you to go green

Raksna Anand — Fri, 21 Apr 2023 09:01:14 +0000

Our world is undergoing a significant transformation. Recently, millions of people throughout the world took to the streets to demand stricter climate regulations, causing tectonic shifts in both governments’ and businesses’ perspectives on sustainability.

The concept of sustainability branding has sparked an interest among consumers. Sustainability is a subject that will be around for a while, and its significance is also increasing, so let’s go into what sustainable branding is, why it is becoming more important, and how to include sustainability into the brands you create. First, what does sustainability mean for a brand?

The practice of focusing on and incorporating recognised environmental, economic, and social issues into a business’ operations is called sustainability branding. These sustainability initiatives today include developing, sustaining and presenting a brand that gives sustainability benefits to both consumers and the environment. In today’s world, consumers are more aware of what’s happening and which companies are causing environmental harm. Sustainable, mindful businesses are leading the movement to break this cycle, satisfy this growing need and fulfill the growing appetite for those customers.

Why is sustainability branding important?

Finding practical solutions to the global environmental, economic, and social problems is a concern that people have greater than ever. Today’s consumers demand brands to become more sustainable in their business operations, and only those brands that embrace these ideas will have a long-term impact. More eco-friendly firms are developing that prioritize the needs of the earth over profits. Since consumer purchasing patterns are changing, customers are increasingly pressing corporations to do more to protect the environment.

Here are some important stats that you should consider ….

The purchasing patterns of consumers are evolving

Most of us like to assume that we would put our money where our mouth is, and this is the situation with consumers and sustainability. Consumers today look for goods and services that help address issues they care about, including using renewable energy and buying environmentally friendly goods.

But it is not enough for a business to merely support sustainability. You must effectively convey your dedication to tackling climate change and other environmental problems. Companies that are proactive in their communication and take a statement on social problems will easily capture the hearts of their customers.

“Saving our planet 🌎 is now a communications challenge.” – Sir David Attenborough

Ways to effectively Communicate Your Ecommerce Sustainability Actions

Always tell the truth
Incorporate your sustainability messaging across all your channels
Keep it simple
Leverage eye-catching creatives to spread your message
Align your sustainability goals with your business purpose

5 Sustainable brands that will inspire you to go green

2023 is the year to achieve a net zero economy, to find solutions and policies in the sustainability space, ideas that will truly move the goalposts of how we can create a “nature positive future”. Here are five brands that would inspire you to go green.

Pela

Why we love this brand: climate neutral certified brand

Pela is the world’s first compostable phone manufacturing company. Pela thought that an average person uses their phone for 18-24 months but the cases being manufactured for those phones mostly last for 100 years (since they are made from plastic). That’s when the founder of Pela decided to manufacture a product that wouldn’t harm the environment. They measure, reduce and compensate for all of its emissions from making and delivering its products and services.

“We’re considering every step of the process, from offsetting carbon emissions of production factories down to deciding between air or ocean shipping, Shipping our product via air travel has a higher environmental impact than ocean travel, and even if it means shipping is a little slower, we’re going to choose the most sustainable option every time.” Gareth Everard, Pela Case’s chief marketing officer.

Laagam

Why we love this brand: On-demand, Zero stock brand

“The Dark Side of Fast Fashion is that, It dries up water sources and pollutes rivers and streams, while 85% of all textiles go to dumps each year” (source: earth.org)

We all know that fast fashion is one of the major contributors to pollution.

This international e-commerce brand seeks to make affordable and sustainable fashion. Everything is hand-made to order in Spain and Portugal. Most significantly, they only produce what is ordered, substantially lowering production waste from unsold goods. They push you to sell something you no longer want in exchange for each item you order. Additionally, they distribute leftover materials to independent fashion firms and reduce their carbon footprint. This innovative stockless fashion brand is growing rapidly, averaging a 100% yearly growth rate.

Mud Jeans

Why we love this brand: Promotes circular economy

A circular economy is an alternative from the traditional linear ‘take, make and waste’ system. Fabrics are never wasted in a circular economy because they are used to their fullest potential and then recycled back into production. Mud Jeans motto is ‘ Everyday jeans, made with tomorrow in mind’. Their jeans currently include up to 40% post-consumer recycled cotton in them.

“The sky is not the limit for us; we constantly work to improve our offerings. Our objective is to introduce 100% post-consumer recycled cotton jeans first.”

Thrive market

Why we love this brand: zero waste certified

Zero Waste means designing and managing products and processes to systematically avoid and eliminate the volume and toxicity of waste and materials, conserve and recover all resources, and not burn or bury them. In addition to this, thrive market also has been carbon neutral. The company transports packages through ground, which emits 82 percent fewer carbon emissions than shipping by air. Their fulfillment centers use wind energy, LEED-certified construction materials

‘We see our next task as going beyond sustainability — which aims to minimize negative environmental impacts — towards an approach that preserves, heals, and actually improves the planet. Simply put, we’re trying to leave the Earth better than we found it.’

Kimono my house

Why we love this brand: Does mindful deliveries

Utilising a shipping carrier with sustainable credentials and paying a little bit extra for each cargo to support their efforts to become carbon neutral are examples of mindful deliveries. Every kimono sold helps offset carbon emissions from production in some little way by planting a tree. Paper is used for all of the packaging and is locally sourced for Kimono My House in Devon.The most incredible aspect? To encourage customers to fix their clothing and extend the life of their purchases, they include a repair kit with each kimono. This kit is called ‘ the Sashiko repair kit’

Bottom Line

E-commerce sustainability is essential to the way society operates today. Every choice we make should be based on protecting our world. The e-commerce industry is a pioneer in bridging digitalization and sustainability in global business. Future sustainable solutions are being pioneered by businesses, and they are also influencing how we shop online. from selecting the ideal partner, how retailers package their goods, how these goods are processed in distribution locations, how they are transported to your door, and how these goods are given a second life. To improve policy making, sustainability must become the norm and knowledge must be shared.

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How to get repeat customers in 2023?

Raksna Anand — Thu, 06 Apr 2023 14:33:44 +0000

Is your business future ready?

The e-commerce industry is continuously changing, so being up to date is crucial. In order to provide a seamless and engaging consumer experience across all touchpoints, including mobile commerce, beacon technology, and CTV advertising, the future of commerce must be fully omnichannel. Businesses must adopt a pipeline strategy, relying on data analytics and dynamic creative optimisation to boost conversions and produce an easy-to-use website experience.

The era of transactional e-commerce is no more; today’s consumers demand relational e-commerce that fosters creativity and discovery. Customers have the choice to begin their journey online and end up in physical stores, or vice versa, thanks to Google Lens and other tools.

Businesses must provide the best value proposition, convenience, loyalty programmes, and other services in order to meet customers’ expectations in 2023 and get repeat customers.

Why do you need repeat customers in your business?

Getting new customers is expensive and time-consuming: Getting a new customer typically costs five times as much as keeping an existing one.

Repeat customers are receptive to more: They’re eager to test out new goods and services from a company they already know and respect. (repeat customers spend 35% more per purchase than first-time customers`)

Keeping loyal customers can improve a brand’s reputation because happy customers are more inclined to tell their friends and family about it.

Customer retention should be the top aim for any wise brand in the fiercely competitive industry of today

3 strategies to get repeat customers

1. Offer omnichannel customer support

The best wingman for both transactional and relational e-commerce is omnichannel customer support. Companies may design a seamless and “omni-awesome” client journey by swiping right on a variety of touchpoints, including calls, emails, social media, text messages, mobile apps, and more.

For example,

Lululemon, a retailer of athletic wear, offers customised video consultations with fitness professionals to assist customers in making purchase selections. A video can be scheduled by users with a fitness expert to get personalized recommendations and advice on which products to buy.

“According to research done by the Aberdeen Group, companies that provide a consistent service quality across multiple channels retain 89% of their customers.”

A seamless message approach that is cohesive is necessary to maintain consistency across channels. This strategy offers a customised message that matches the client journey across several channels, improving the potency of a business’ value offering and striking the proper chords with the target market.

In order to provide your customers with a complete omnichannel experience, you might begin with

Recognizing the platforms that your customers are most likely to use.
Providing a consolidated platform for customer assistance that integrates channels.
Communicating consistently to foster trust.
Providing opportunities for self-service, such a knowledge base or FAQ area.
Training customer service representatives to respond to inquiries from all channels.

2. Offer the most convenient experience

Online mattress and bedding retailer Casper is an example of an e-commerce company that puts its customers’ convenience first. Customers may test out their mattress at home with Casper’s 100-night sleep trial and return it for a full refund if they’re not satisfied. Also, they perform all of the labor-intensive lifting. When you place an online order, they bring the item to your home and pick it up if you decide to return the mattress. Customers may easily buy and return things thanks to their free shipping and returns policy. In addition, Casper offers a 24/7 chatbot on their website to assist users with any queries or worries they might have. Casper has been able to give customers a more seamless and delightful purchasing experience by putting convenience first. .

Convenience is king

Checkouts using a mobile wallet are another example of how businesses can make their consumers’ lives more convenient. Customers can quickly and securely conduct purchases without using physical payment methods by adopting this feature. In actuality, Apple Pay now accounts for 48% of mobile wallet checkouts in-store. For instance, Casper’s new one-click experience lets users purchase their favourite mattresses without first creating an account, substantially streamlining the purchasing process.

The new voice search e-commerce trend is another thing that e-commerce firms can accomplish. As more and more customers utilise virtual assistants like Alexa from Amazon and Google Home from Google, voice search is becoming more and more significant in e-commerce.

As you can see, advanced technology greatly contributes to convenience by streamlining the purchasing process, providing a variety of payment options, offering quick and free shipping, implementing a mobile-friendly design, customising the shopping experience, providing round-the-clock customer support, and integrating with voice assistants.

Customers must come first for businesses, and this means putting themselves in their shoes and foreseeing their demands. Companies may offer a more convenient and Personalised service that satisfies the constantly changing needs of modern clients by adopting a customer-first mentality.

3. Educate your customers where necessary

Customers are overwhelmed with options as internet buying expands, and trust is getting harder to come by. This is where taking on the role of a champion for a cause is useful.

Building trust with your customers can be accomplished by educating them about your product and the sustainability practices you employ (given that 75% of US consumers are concerned about the environmental impact of the products they purchase). Customers are more inclined to buy from you again and recommend your business when they have faith in you.

Educating your clients could boost your profitability while also fostering a sense of trust with them. Customers can make better selections if you educate them about your goods and services. Also, they are less likely to return the item.

How can you inform your audience? Consider utilizing cutting-edge methods like augmented reality to assist buyers in determining whether the product is a good fit for them. For instance, a stove manufacturer could utilize AR to check whether a customer’s kitchen will accommodate the stove perfectly.

Here are two actual companies that educated their clients while increasing profitability.

In order to ensure that customers discover the ideal fit and style, the eyewear firm Warby Parker uses a virtual try-on tool

The cosmetics company Lush has launched a “Naked Packaging” programme to lessen their usage of single-use plastics. With emails, social media posts, and in-store signage, customers are made aware of this programme. . Lush has been able to grow its customer base and revenue by informing their customers about the value of decreasing plastic waste.

(According to an Edelman study, two thirds of consumers buy based on beliefs. This means brands can no longer remain neutral, but you need to back up your values with action.)

Thus, remember to effectively inform your customers of whatever environmental good deeds you undertake going forward

Bottom Line

Too often, businesses that only concentrate on acquiring new customers miss out on the hidden revenue that exists within their current customer base. Yet, businesses may position themselves to gain from building and nurturing a return client base by putting a few strategies in place. Ultimately, maintaining and keeping your current clients is more efficient than acquiring new ones.

Crunch some numbers, see how your company is fairing, and update your retention strategy today.

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