Author - Ian

Shipping can make or break your business. Even if your product is mind blowing, bad shipping can ruin your business. So, you will have to make sure that your shipping policy floors the customer. A good shipping policy...

Shoppers hate to see a ‘Price on request’ tag line when they see stuff they would like to buy online. Nothing sends them out of your page faster than that. The reason? 1. Customers get a clear idea of whether you are in...

The toughest part of a start-up’s journey is building capital. Angel investors are, as expected, anonymous. And, remember that they are complete strangers. So, how do you go about finding them and wooing them? 1. Stay...

Content marketing is a different ball game when you look at it from the perspective of traditional marketing. Content marketing need not really be about your product. Sounds strange?  The idea behind content marketing...

Drop shipping sounds great enough. The store doesn’t keep the products it sells in stock. What happens? The online store sells a product first and purchases the item from a third party and has it shipped directly...

A start up needs a push here, a pull there and some serious kick start. The catch is most start-ups have a lot of budget issues. This makes traditional kick-start practices almost impossible when you consider a start-up...

Are you neck deep in the startup trench wondering how to scale your product? Are you ready to unleash your dream of quickly growing into a million dollar company?  Its really simple. Think you are meeting your customer...

Marketing your online store is a different ball game today. Especially when most of your customers come to window shop and while time. Nevertheless, a number of window shoppers can be converted with some attention to...

If you are a small business owner, you have enough responsibilities on your plate eating up all your time. You probably can’t even imagine allocating time and effort to analyze your shipping process. But did you...

Gone are the days when a simple print ad in the newspaper did the trick. Today, not even the highly expensive television ads are bringing in business like the way digital sings. As a matter of fact, television ad slots...

The buzz du jour in the world of online marketing and e-commerce is “Millennials” and for a good reason. The Millenials are estimated to account for $600 billion of online sales and their spending behaviour is...

If home is where the heart is, then in this day and age, home is online. Everybody is online. At any given point. They are all buying something, or reading something, or learning something, and if nothing else they are...

It really is simple. If you want to sell more, you should be willing to accept more product returns.Most customers who shop online, love the convenience of shopping from home. But they are wary of return policies. The...

Serial entrepreneurs, Steve Blank and Bob Dorf define a startup company as, “organisation formed to search for a repeatable and scalable business model.” For a startup company every little plan and step is a...

One of the most important facets of marketing is Direct Mail Marketing. Developing a smart and effective direct mail marketing campaign can help build your business. Despite the huge success and progress of digital...

While it might sound like a peripheral issue to serious business people, let’s make one thing very clear. Color influences buyers a LOT. A lot more than several other seemingly important features. What’s more? The...

The world today is driven by data. Now this is a boon and a curse at the same time. Such huge amounts of detailed data is useful to target customers more precisely and increase the Return on Investment (ROI)...