Author - Ian

Analytics is fun. It’s interesting, useful and it gives you scope to use several tools that help you measure important website metrics. Tracking these metrics gives you an idea about how your site is received by its...

Here are the shipping strategies that most of the established brands follow:- Personalize Customer Experience E-commerce is not just about selling great products. When your purchase arrives, you don’t see it immediately...

E-commerce sites like eBay and Amazon offer several convenient shipping options to attract sellers and buyers alike. With e-commerce, quality is not just about the product but also about quality of delivery, shipping...

Logistics is an essential component of supply chain management and it involves planning, carrying out and management of goods, services and information from source to destination. So, logistics includes everything from...

Supply chain efficiency can lead to bottom line success. That’s the short answer. To understand this better, we need to figure out all about ‘following the money’. It may apply to the supply chain and freight...

Delivering on time is a major challenge that volume shippers have. Imagine the plight of an e-commerce site that does not deliver within the said time. Customers would be unhappy at first. And then, very soon, there...

It is generally a smart move to outsource order fulfilment when you become a mid-level volume shipper. But before moving in with the deal, it is a good idea to take some precautions to make sure that the partnership...

Shipping is the backbone of all logistics. The underlying process can be made standard and streamlined with a set of tested practices to remove complexities and increase efficiency. 1. Deliver according to customer...

Here is the secret recipe for your business to grow globally. 1. Localization Based on the customer’s geographical position, localize your website. This gives the customer a sense of trust, familiarity and comfort...

Logistics forms the backbone of many businesses. And when the business goes global, a seamless supply chain is of utmost importance. Logistics requires vendor choices and other dynamic variables and this makes the...

Contrary to common belief, Snapchat is not just about a bunch of youngsters flirting and face swaps. Smart marketers have realised the potential of Snapchat, especially with teen/young adult audiences. Sources say that...

It’s brand conscious world.That explains why organizations spend time, effort and money on branding. The popular going goes, ‘It’s a new brand world’. Get it? Nike has managed to make everyone who matters to them...

So you have a great idea and are all set to launch your startup finally! But make sure to tick this list to ensure your business does not go bust. Target an Optimal Market Size Even before you start your marketing...

Do you provide “social care” to your customers? Social media is evolving from a marketing tool to a platform that provides seamless customer service. Here is our top 7 tips to handle customers on social media. Ground...

Logistics Management forms a very strong backbone of most businesses. It traces several countries and continents and it needs to be a streamlined and sustainable process for businesses to function without hiccups.So...

Your vision and your business remain intact One of the hardest parts of running a business is letting financial backers or investors have their say over yours. When you choose to bootstrap your business, you will always...

Interestingly, a few tweaks in logistics planning can expand e-tail and this is not just with the big e-tail players. In fact, multi-channel retailers who also dabble with e-tail can successfully stand up to the major...