Gone are the days of direct marketing, today it is all about getting more digital, as we spend more time on our laptops, tablets and mobiles. This poses a major challenge to retailers as they fight to keep their...
Author - Ian
IanWill FedEx and UPS be able to handle the holiday rush this year?
The holiday season is a hectic period for a lot of businesses. With the advent of online shopping, it can be a mad part of the year with people logging on to their computers every minute and closing in on deals very...
Suspense in the Mailbox
Teasers are a great marketing technique today. Email teasers are awesome because the current generation cannot make it to 60 minutes without checking the mailbox twice. But before launching into an email teaser...
Have you considered automatic merchandising?
A very important step in business is setting up shop. As a business start-ups, we always tend to look for the most inexpensive ways to do this. What are the pointers to be kept in mind while choosing premises for your...
Maximize your moolah by stepping up your online store
Like a bakery that attracts passersby with its scent of fresh bakes, a website has to have its appeal to entice customers. So, how do you make the most of your website?How do you attract new customers and persuade them...
Making Vendor Managed Inventory Work for You
Vendor Managed Inventory or VMI is an inventory management process in which the vendor creates orders for customers based on demand information that they receive from the customer. Furthermore, the vendor and customer...
Crafting Business Solutions through Market Research
Before you want to launch a product in a market, it is prudent to know whether you can create a demand for your product. And this process involves a lot of research. To ensure that your product is what people will...
What not to do with your Facebook Page
A vibrant Facebook page can do wonders for your business. People spend a lot of time on Facebook and you can reach them through your page. The idea is, to maintain a very good brand image on...
6 Mistakes that are Pushing Your Online Customers Away!
With the rise of e-commerce, online shopping is the norm in the retail world today. And with this norm, comes its share of customer woes. Online shopping is convenient. But shopping for something without seeing it can...
Safeguard your shipping interests. Curb your losses with freight claims
If you are part of an industry that relies heavily on shipping, you need to know the basics of responsibility management in case of damaged freight. Someday, you will come across the case of damaged freight and it pays...
Your ‘returns policy’ could become your USP. And How?
Having a solid returns and exchanges policy can be a deal maker/deal breaker when it comes to online shopping. A steady and loyal customer base is built on how you frame your exchange and returns policy. Handling...
Color your Business Green Today!
Being an entrepreneur gives you the liberty of tweaking a lot of things about the business. You can choose to go green if you wish. It gives you the satisfaction of doing something nice to the environment. At the same...
Packaging Basics for Budding Online Entrepreneurs
In the era of e-commerce, shipping is as important as any other component of the shopping experience. The purchase has to be shipped to the right person, right address at the right time. The packaging has to be done...