Author - Ian

Rent The Runway is a $400 million site that lets patrons rent clothes instead of buying them. And its CEO, Jennifer Hyman says her greatest operating cost is shipping. While people expect shipping prices to go down, UPS...

The net savvy entrepreneur today measures all his online presence via a platform. A lot of people swear by Google Analytics and KISSmetrics. Let’s discuss what most analytics aids do. Seldom do you find a start up...

FedEx and UPS have changed their pricing strategies this year. And it’s been some time since shippers have started feeling the brunt.  This Forbes report here says that apart from exorbitant shipping costs, businesses...

Yay, you are getting a payment gateway. Now, hoping that you have done your initial research on choosing the payment gateway that’s just right for you, let me ask you another question. What else can you look for...

Here is a wonderful post that lists a repository of mobile digital marketing apps. Moreover, some are available free of cost.  
What’s your favorite digital marketing app? 

Content is THE marketing tool today. Content is aimed at bringing in traffic. Being unparliamentary brings in a lot of publicity. But the wrong kind of publicity. It can kill your brand. Today, most marketing is done...

Alibaba is exploring new turfs. Would Amazon/eBay feel the effect? A Reuters article says that Alibaba, the Chinese e-commerce giant is foraying into American soils. Amazon and eBay are the major players in the USA...

What are the factors to look for in a payment gateway? Now that you have decided to go ahead with a payment gateway on your online retail site, you should look at various payment gateway providers and see what works...

There is no business house in the world that sells every single piece they get from the wholesaler. And in any retail store, online or offline,space matters. Especially with raging rents that people have to pay for...

Waffle House might eat into FedEx/UPS’s business!  The restaurant chain is all set to revolutionize package delivery. Waffle House partners with Roadie in an attempt to become the "Uber of package delivery...

When you choose a payment gateway, you see an array of options! How do you choose the gateway that’s right for you? The most popular payment gateways used in the USA are as follows: PayPal PayPal is the de facto...

Now, this is interesting. If this doesn’t help make up your mind, what can?  What do you think is the reason you want to become entrepreneur?  Is it the charm of being your own boss and being responsible for your...

An online store offers a dozen options that a physical store can only imagine. Successful stores tend to have not just great products but also store features that make buying, great fun. Customers would love to play...

Online retails banks heavily on quality photographs. It doesn’t take a genius to tell you that bad photographs/no photographs will result in no buys. Whether you have your own site or you advertise your wares on...

A payment gateway is the till in an online retail site. So, before you start accepting payments online, look at setting up a payment gateway. Let’s start with the basics- the terminology. Payment Gateway: A...

Shipping gets dearer.  FedEx and UPS have raised surcharge rates. Recently, major shipping carriers made frequent small-to-medium business shippers groan when it was announced that packages would be charged according to...