Author - Ian

The world has gone through a Big Bang, in terms of the evolution in networking and advertising, ever since Mark Zuckerberg began to drift from college and created the wonderful planet called Facebook. What makes...

Packaging matters. It has to serve the purpose and impress a buyer. What can one do to make sure packaging is perfect? Label it right While labeling your package, get the name of the customer right. Is it Ms or Mr? Make...

So, are you confused that the post is titled with a mention to the ‘Sir Sandwich’? Let’s look into why you must have your own office valet. Congratulations, buddy. You have started your own company...

Finalize on an answer to this single most important question before you start the recruiting process- What do you want in the employee? Most start up managers and new managers tend to dilly dally with this issue. You...

Managing a small team involves a lot of skill, diplomacy and efficiency. Word travels fast in small organizations and it can lead to a claustrophobic environment at times. More often than not, small organizations bear...

Most marketing teams swear by email campaigns. While you might argue that the conversion rate is abysmally low, it still makes sense because you can reuse the content and sending these mails requires almost zilch effort...

Subject matters A book is judged by its cover. And an email, by its subject line. A lame subject line ensures that the mail you painstakingly produce is sent straight to trash. Stay away from subject lines that are...

Everyone gives you a checklist of what to do when you become an entrepreneur. Equally important is a checklist of what not to do.  Here is a wonderful list that details 7 mistakes that you can avoid! These marketing...

Here is a wonderful post on building a powerful strategy to build your brand on social media.  Social media has become THE marketing platform today. Cupcakes or shipyard steel, it’s Facebook, Twitter and LinkedIn...

Do you have the right tool to measure the usage of your website? Are you facing trouble understanding the visitor to your website? Then, you are at the right place. Put your worries aside for here are 3 tools that will...

The crux of social media marketing lies in creating great content. A post that is liked and shared is the need of the hour. So, expend a lot of time, effort and expense in creating the right content. Your content should...

DIM Pricing. Well that means we have got to reduce dimensions of our packaging boxes in order to save on shipping costs. How does one do that? A shipping audit report can give you tonnes of information that you can make...

Here’s more information from the experts on Dimensional Weight Pricing. A good read for businesses that ship in bulk. 

‘Traditional Marketing Is Broken,’ say industry experts. Industry giants who once reached their target audience via advertisements have begun to seek them through digital content. Marketing experts today weave stories...

When you think requesting a taxicab through your phone without talking to anyone, paying the taxi without cash and tracking the taxi driver real time is huge, you are miles behind. Uber is looking to leverage its huge...

It’s a tough decision to become an entrepreneur. And once you do it, there is no looking back. There is no calling in sick, there is no health insurance and annual vacations. And there are times when you are clueless...

If you ship regularly, the new dimensional weight pricing strategy introduced by FedEx and UPS are going to raise your shipping costs. So, your shipping costs depend on package dimensions. A smart shipper tries to cut...