Just like how the Super Bowl is a day for sports enthusiasts or the re-release of a famous franchise movie is a treat for the fans, Black Friday and Cyber Monday (BFCM) is a tailor-made event for e-commerce businesses...
Author - Raksna Anand
Sashank Ravindranath
Raksna Anand
LoveNspire: A Journey of Pandemic Generosity to Global Success – Nidhi’s Story
Nidhi is the face of LoveNspire. LoveNspire is a thriving D2C store specializing in culturally rich, ethnic products that include over 2500 products. They sell handcrafted gift items, jewelry, home and festive decor...
The importance of Estimated Delivery Date during the holidays
Do you know what customers search for in the checkout page? It’s the estimated delivery date. Yes 45% of customers abandon their carts because of unsatisfactory delivery options.(shipbob) It is important to...
16 ways to improve Average Order Value during the holidays
Is average order value important? Of course, it’s a key metric that e-commerce brands should focus on during this holiday season. Increasing the average order value directly boosts your store’s revenue...
8 Branding Storytelling ideas during the holiday season
Brand storytelling is a relatively less used term. E-commerce sales have been explosively growing. There’s a reason why people prefer to shop online. Correction, there’s not one reason, there are so many...
Streamlining Your Checkout Page for success this Holiday Season
Did you know that 7 in 10 customers abandon their cart?(statista). The number one reason for cart abandonment is the additional charges levied during checkout. Streamlining your checkout processes and making sure that...
7 Quirky Social Media handles to get inspired from
As a brand, do you have social media handles? Of course, you do. Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting...
7 festive packaging ideas to drive up the holiday sales
Have you come up with creative holiday packaging ideas? Holiday packaging is essential to bring a festive mood to the customers. The sole purpose of a package is to protect the shipment of the product from being damaged...
Shipping as a marketing tool: Drive delight this holiday season
Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design, product variations, emails and social media...
Holiday Website Design Ideas to bring in the Festive Joy
The holiday season is just around the corner and we’re starting to see festive cheers everywhere. The streets are going to be decorated with lights and chandeliers. The mall is going to have Christmas trees and...
Unique Holiday Marketing Ideas for Ecommerce brands with Examples
Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different...
Key Ecommerce Personalization areas to focus on
Personalization has become a norm rather than just being something that e-commerce brands do to just sway customers. Ecommerce Personalization has become just more than that in this bustling world. 66% of consumers want...
Pinterest-Worthy Corporate Gift Ideas
Ah, the art of gift-giving. Who doesn’t like gifts? Especially when the gift comes from the company that you are working for, or if you are giving gifts to your co-workers, colleagues, or employees, it definitely...
7 Quick and Effective ways to increase holiday sales
Tis’ the season for cheer and joy not only for consumers but also for merchants due to the surge in holiday sales. Tis’ the season where e-commerce brands face a lot of competition and unprecedented challenges. Tis’ the...
How to increase mobile conversion rate: 7 proven tips
You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions.. So, it can be calculated with the below...
How to increase conversion rates on the ecommerce store using site search?
Did you know that, Nearly 84% of e-commerce brands don’t actively optimize or measure their on-site search. (adsearch.com)Site search is a very important feature of an e-commerce store. It helps customers find the...
Relationship marketing and its benefits with examples
We now live in a relationship economy rather than a transactional economy. What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term...