Have you ever felt like Sherlock Holmes when trying to track down a missing package? Well, you’re not alone! In today’s online shopping, e-commerce world, package tracking software has become the ultimate Watson to both businesses and customers alike.
With a whopping 96% of customers tracking their deliveries online and 43% obsessively checking every day, it’s clear that keeping tabs on your packages isn’t just convenient; it’s necessary.
In this article, we dive into what package tracking software is, why you should consider integrating one into your e-commerce operations, and the top 10 package tracking software providers to check out.
Not only that, but we’ll also discuss how you can narrow down to your winner from our top 10 list.
What is Package Tracking Software?
Package tracking software is a powerful tool that helps you stay in control of your shipments. It provides real-time updates on package locations and key milestones like pick-up, in-transit status, and Estimated Time of Arrival (ETA). With this software, you gain full visibility into package movements, ensuring every stakeholder—especially your customer—is always in the loop.
This level of transparency not only boosts customer confidence but also allows you to address delivery issues quickly, keeping your logistics smooth and efficient. By proactively managing exceptions, you can reduce last-mile costs and minimize common delivery challenges such as delayed deliveries, customer unavailability, and order cancellations (due to delayed deliveries).
Whether optimizing operations or enhancing customer satisfaction, package tracking software is essential for delivering peace of mind with every package.
Benefits of Using Package Tracking Software
Package tracking software helps you answer your customers when they ask Where is My Order (WISMO), which is 21% on average across businesses according to DigitalGenius.
Also, considering Forbes reports that customers check their order status more than 4 times for every online purchase, always being in the know about where your packages are and when they will reach your customer’s doorstep is imperative.
Reduce costs by cutting down unwanted delivery issues
Package tracking software reduces costs by streamlining operations and minimizing delivery errors. With real-time updates and automated alerts, it cuts down on delays, delivery exceptions, and order cancellations.
Enhanced visibility also reduces last-mile inefficiencies, optimizes routes, and ensures fewer missed deliveries, saving time, resources, and money.
Enhance post-purchase customer experience with seamless order tracking
Did you know that 57% of customers consider delivery tracking ‘very important’? With package tracking software, you can effortlessly meet this critical demand.
Customers can simply click on the links on shipping notifications and tracking pages to get instant updates on their package’s location. This seamless access to information builds trust, resolves concerns in an instant, and reassures customers that their package is on its way, right on time—collectively contributing to an improved customer experience.
Enhance planning with optimized package route analysis
Package tracking software streamlines route analysis for e-commerce businesses by providing real-time data on delivery patterns and performance. It identifies inefficiencies, highlights delays, and suggests optimal routes, helping businesses reduce transit times and costs.
By analyzing this data, e-commerce companies can enhance logistics planning, improve delivery reliability, and ensure a seamless customer experience—all while maximizing operational efficiency and profitability.
Reduce shipping disruptions via proactive delivery alerts
Package tracking software minimizes shipping disruptions by offering real-time updates and proactive alerts, ensuring swift issue resolution. It empowers businesses to monitor shipments, identify delays, and take corrective action before problems escalate.
Customers stay informed through automated notifications, enhancing their confidence and satisfaction. By streamlining communication and providing visibility, this tool helps e-commerce businesses maintain smooth operations and deliver a reliable shipping experience.
Facilitate smooth operations with valuable order tracking insights
Package tracking software streamlines e-commerce operations by replacing error-prone manual processes with automated efficiency. It optimizes delivery routes, ensures timely notifications, and boosts team accountability, reducing delays and errors.
Further, by leveraging historical tracking data, businesses can prepare for seasonal fluctuations, manage international shipping needs, and address predictable challenges like customs slowdowns or peak holiday sales. The result? Improved operational efficiency and enhanced customer satisfaction year-round.
Top 10 Package Tracking Software Providers
We’ve discussed what package tracking software is and why you should be onboarding it right now. But when you conduct a quick Google search online and find a plethora of options, feeling overwhelmed, confused, and unaware of which side is up is natural.
To help you avoid the mental turmoil, here we’ve curated a targeted list of the top 10 package tracking software providers to help you start booking demos as soon as possible.
Let’s dive in!
1. LateShipment.com
LateShipment.com offers a robust package tracking software that helps you reduce your WISMO inquiries by a staggering 72%. It helps you craft personalized order-tracking experiences that drive engagement and enhance customer loyalty, while also bringing down your customer service costs substantially.
Key Benefits
- Timely and Regular Notifications: Automated shipping notifications update customers on package statuses via email, SMS, and WhatsApp. You can automate over 13 notifications, from ‘shipped’ to ‘delivered’ at every step of the package’s journey.
- Embed Order Lookup Widget on Your Website: Our solution empowers customers to track their own orders without the help of your customer service reps to give your team more time to focus on more complex problems. You can embed an order lookup widget on your website to offer this feature to your customers conveniently.
- Set Up Smart Incident Alerts: Smart incident alerts keep you updated on delivery exceptions such as ‘lost in transit,’ ‘failed delivery attempt,’ and more.
- Proactive Issue Resolution: Our solution facilitates proactive issue resolution by notifying customers facing critical delivery issues and taking measures to correct them.
- On-Brand Order Pages: Create an on-brand order tracking page with our no-code builder or customize pre-built templates to enhance your customer’s post-purchase experience.
- Share Personalized Notifications with Customers: Create personalized and on-brand shipping notifications for all communication platforms (email, SMS, or WhatsApp).
- Gain Insight into Your Operations: Track engagement analytics and metrics like CTR, Open rates, and page visits to facilitate informed decision-making.
Pricing
Delivery Experience Management: $0.07 per shipment, zero fixed costs, zero contracts.
Apart from our delivery experience management solution, we also offer other solutions to empower our e-commerce merchants to manage their entire post-purchase processes effectively. These include:
- Parcel Audit and Shipping Refunds: 50% of refunds recovered (no monthly fees, no contracts)
- Returns Experience Management: $7 per month (up to 14 returns, pay-per-use thereafter at $0.35 for every extra return)
- Shipping Insurance: $0.49 per $100 coverage per shipment
G2 Rating: 5/5
Explore LateShipment.com by signing up for a free trial today!
2. Beacon
Beacon’s package tracking solution helps you track your packages in real time, facilitates data analysis, and helps drive planning and collaboration efforts. It also helps you analyze how your carriers are performing by tracking data and creating insightful reports.
Key Benefits
- Create custom alerts to improve exception management and minimize impact on customers and revenue.
- Share live ETA with all stakeholders through Beacon Live Boards that connect all warehouses, internal stakeholders, and customers.
- Identify and address risks before they escalate into major issues that impair customer experience.
Pricing
- Starter: $199/month, billed annually
- Business: $499/month, billed annually
- Pro: Contact sales.
G2 Rating: 4.5/5
3. Sendcloud
Sendcloud package tracking solution ensures your customers are notified of all shipping updates via platforms such as email, SMS, and WhatsApp. It replaces generic updates with your branded page to help enhance your customer’s post-purchase experience.
Key Benefits
- Offer multi-language package tracking to personalize your customer’s journey.
- Offers a centralized dashboard where you can find all your tracking statuses for every order and resolve support tickets as well.
- Allows you to customize your brand tracking page to ensure your brand voice shines through every step of the customer journey.
Pricing
- Free: (Up to 2 integrations and up to 50 labels/month)
- Lite: $26.01/month + $0.10 per label, billed annually
- Growth: $78.04/month + $0.094 per label, billed annually
- Premium: $155.04/month + $0.083 per label, billed annually
- Enterprise: Contact sales.
G2 Rating: 4.8
4. AfterShip
AfterShip provides package tracking software that facilitates proactive shipment tracking and instant status updates via webhook. This reduces WISMO tickets by 65% through real-time tracking updates, accessible on a centralized dashboard.
Key Benefits
- Offers access to data from 1203 global carriers, adds up to 50 new carriers monthly, and offers a detailed public API for quick onboarding.
- Allows you to customize branding through white-label URLs, BTP themes, proxy URLs, and more.
- Helps reduce customer anxiety by sharing regular updates with customers.
Pricing
- Essentials: $9/month, $0.08 per extra shipment, billed annually.
- Pro: $99/month, $0.08 per extra shipment, billed annually.
- Premium: $199/month, $0.12 per extra shipment, billed annually.
- Custom: Contact sales.
G2 Rating: 4.7/5
5. ClickPost
ClickPost ‘s package tracking solution helps foster customer trust and reduce queries by tracking and communicating package status to your team and your customers promptly. It offers complete transparency into your package tracing to help drive customer experience and loyalty.
Key Benefits
- Facilitates a branded tracking page that can be embedded into your website or app to offer easy access to your customers.
- Share order updates with customers in their chosen language (Arabic, English, Hindi, Vietnamese, etc.) to personalize their customer journey and drive experience.
- Offers a unified dashboard that helps you and your team track, filter and sort orders from a single window.
Pricing
ClickPost offers the following plans:
- Pre-dispatch
- Post-dispatch
- ReturnsPro
- EDD
- Automated APIs
- B2B/MPS
Contact sales for pricing details.
G2 Rating: 4.7/5
6. Narvar
Narvar’s package tracking solution helps you foster trust with your customers by facilitating a smooth post-purchase journey. It also helps you deliver a memorable customer experience by tracking every package until delivery and offering deep insight into your eCommerce operations, which can help you improve processes and drive efficiency.
Key Benefits
- Allows you to customize your tracking pages depending on the location or for your brand to personalize your customer experience.
- Helps you identify and address delivery issues even before your customers experience them to ensure your business’s post-purchase experience remains smooth.
- Helps you keep your customers informed across communication platforms (SMS, email, and WhatsApp).
Pricing: Contact sales
G2 Rating: 4.3/5
7. TrackingMore
TrackingMore offers package tracking software that helps you track your packages across 1,346 carriers and 89 airlines. This tool allows you to identify critical areas of improvement and streamline operations to enhance your customer’s post-purchase experience.
Key Benefits
- Offers real-time tracking data for all your packages.
- Leverage its centralized dashboard to analyze package status, destination, carrier, and more. Examine all carriers’ performance within a period and optimize logistics operations.
- Offers a branded tracking page to help deliver a seamless post-purchase experience to your customer.
Pricing
- Free: $0/month
- Basic: $9/month, billed $108 annually
- Pro: $59/month, billed $708 annually
- Custom: Contact sales
G2 Rating: 4.7/5
8. ParcelLab
ParcelLab offers package tracking software that helps you track your packages in real time and ensure their status is communicated to your customers promptly. It also offers insight into shipment performance to help facilitate informed decision-making and drive revenue.
Key Benefits
- Allows you to embed a responsive and customizable order status page on your website to help customers track their packages with ease.
- Offers live daily data versus the previous week’s average, covering outbound orders, problematic orders, and email metrics.
- Creates a summary for split orders, noting items in each shipment and their ETA.
Pricing: Contact sales.
G2 Rating: 4.7/5
9. Parcel Perform
Parcel Perform is a package tracking tool that marries global multi-carrier shipping and logistics flexibility. It offers real-time parcel tracking capabilities to help drive customer experience.
Key Benefits
- Offers seamless integration with WMS, IMS, ERP, and TMS processes.
- Facilitates shipping packages through over 3000 carrier services.
- Gain insights on carrier performance and delivery analytics.
Pricing: Contact sales.
G2 Rating: 4.6
10. WeSupply Labs
WeSupply offers package tracking software that helps you reduce the burden on your customer service department while improving customer experience by ensuring customers are kept updated about their packages with clear and timely updates.
Key Benefits
- Create a branded tracking page to keep your brand experience consistent and drive post-purchase experience.
- Gain in-depth shipping tracking insights and make data-backed decisions
- Leverage shipment issue resolution tools to help resolve shipping problems before they escalate and hamper the customer experience.
Pricing
- Growth: $40/month for 100 returns per month
- Advanced: $100/month for 100 returns per month
- Enterprise: Contact sales
G2 Rating: 4.5/5
Key Features to Look for in Package Tracking Software
Package tracking software is packed with features designed to make logistics smoother and deliveries more reliable. Here’s a look at the core features that define a package tracking system.
Package tracking in real time
Package tracking software offers real-time package tracking. This allows you to stay on top of your shipping, helps customers stay updated on delivery ETAs, and facilitates a positive post-purchase experience. In case of delays, you can quickly contact the carrier partner to address the issue and bring the package back on track.
Proactive and Regular Shipping Updates
80% of customers expect regular shipping updates or they will switch brands. That’s a real threat. Fortunately, you have package tracking software to manage this. These solutions share regular notifications when things are smooth and proactive alerts when things go wrong with you and your customers to keep all stakeholders updated on package statuses at all times.
Multi-carrier support
Package tracking software offers multiple carrier and communication support so that you have the flexibility to select the carrier partner that gives you the best terms. This feature also makes switching carriers easy, should you need to.
Analytics and reports
Package tracking software offers robust reporting and analytics that help you monitor your on-time delivery performance and that of your carrier partners. This insight helps make informed decisions regarding the renewal of carrier contracts, budgets, etc.
Seamless integration with marketing automation tools
Lastly, package tracking tools seamlessly integrate with marketing automation tools such as Klaviyo and Attentive to facilitate easy order status communication with customers across all stages of the customer journey, particularly in the most opaque post-purchase phase.
How Do You Choose the Right Package Tracking Software?
Choosing the right package tracking software can feel a bit like picking the perfect travel buddy—it needs to be reliable, keep you informed, and handle unexpected detours like a pro.
The best solutions don’t just show you where your package is; they help you deliver exceptional service every step of the way. Whether it’s providing real-time updates, automating tedious tasks, or ensuring post-purchase perfection, the right features can make all the difference.
Ready to find your package tracking partner? Here is what to keep an eye out for so your deliveries are always on track and your customers stay delighted:
Scalability potential
Your chosen package tracking software must be able to match up as you grow. Today, you might have straightforward and uncomplicated package deliveries, but as you expand, this will change. The package tracking software that you onboard must have the capabilities to manage complex package routes and multiple carriers, without compromising on efficiency.
Ease of use
Opt for a package tracking tool that’s simple and intuitive to use. A complex system can do more harm than good—slowing your team down and frustrating your customers. If your team faces issues in navigating the tool, they might miss key updates, waste valuable time, and falter in tracking efficiency. Meanwhile, frustrated customers could lose trust and even decide never to shop with you again.
Frequency of updates
When evaluating package tracking software, pay close attention to the frequency of updates it provides. Frequent, real-time updates keep your team informed and your customers reassured, reducing uncertainty at every stage of the delivery process.
A tool with proactive, timely notifications not only improves operational efficiency but also drives the overall customer experience, making it a must-have feature.
Customer support availability
Your chosen package tracking tool must offer 24×7 assistance. Look for live chat and multiple support channels such as phone and email to ensure hiccups get addressed swiftly. Reliable and timely support, especially during the initial onboarding, ensures efficient operations, quick problem resolution, and minimal disruptions.
Data security
The global average cost of data breaches in 2024 was $4.88 million, a 10% increase from 2023 and the highest ever. As operations go online, so does criminal activity. As an e-commerce business, you need to take extra steps to safeguard yourself and your customers. And so, the last criteria when analyzing package tracking software is data security measures. The tool you choose must meet your internal data policies and take adequate measures to prevent data breaches.
Conclusion
Considering 29% of consumers say they won’t order an item if they can’t track it, it’s safe to say that package tracking software—is no longer a luxury, but very much a necessity. And given the significant benefits it brings to the table, from improving operational efficiency to driving customer experience, we reckon you’ll agree with us on this.
All that’s left now is onboarding the right package tracking tool. While you have a list of the top 10 solutions and a roadmap to help you zero in on the one that should join your tech stack, we recommend you begin your shortlisting process with LateShipment.com.
Automate your package tracking efforts with LateShipment.com. Book a 30-day free trial today!
