Ian
We all look out to get leads and convert more of these leads. And lead magnets are one of the best ways to get more email subscribers. So, if you don’t have a lead magnet yet, step one is to get one.
A lead magnet some kind of incentive you give potential buyers in exchange for their contact details such as name, email, phone number, etc.
Newsletters
Business owners are busy doing what they do: running businesses. They are busy and don’t often find time to keep up with industry news. And that’s your window of opportunity. Periodically, bookmark interesting news, articles, information and snippets that could make sense to your potential customer list. Send these newsletters to the leads. Do your job well and you will find out that converting leads becoming one step easier. Make your mails and newsletters veiled marketing tools.
Invite peers for industry meets and events
If you are in the B2B industry, you can make use of upcoming industry events and invite your leads. Make sure you project yourself very well in the events and upsell. Include case studies, white papers and marketing content to make it look interesting.
Free consultation
People cannot resist getting something for free. Once you have the contact details through the lead magnet, offer a trial service for free. If you sell products, send the customer a sample. If the lead likes it, he will sign up with you himself. In the services industry, it is quite common to give free quotes and consultation to potential leads.
Webinars
A free webinar by an industry expert can bring in droves of people. So, invite an expert to give a webinar. Send invitations to all potential leads you have in your roster. If you are an expert yourself, don’t shy away from presenting a webinar yourself. After all, you know your business best. During the webinar, try your best to engage leads. Market nonchalantly.
Offering a free trial or sample of your product is a great way to increase subscribers. A free trial allows you to build trust with prospects who might still be unsure of the value your service or product provides. You can do this with both physical and digital products.
A no question asked free trial for a month
Just enable your service for a lead and let them enjoy it for a limited period. If they like it, they will pay for the service after the trial period is over. This works wonderfully and effectively.
