Bianca Barath
Selling online is very diverse today. While you sell on your own site or Amazon, what comes close to brick and mortar shopping is social selling. Make use of social media to sell. It’s easy enough to set up a system. It’s free of cost and you have a channel to connect with customers.
Your overall sales strategy should include your social strategy. Include your core message and content in your social selling strategies. And with your social selling routes, what are the ultimate outcomes you seek to measure? Once you have these sorted, you can build your social strategy plan, with sales tactics and execution plans.
Get in Early
When a buyer comes your way, to your site or to your store, 60 per cent of his buying cycle is over. But you don’t just wait for them to show up. You need to do groundwork for them to show up. Get in early. Plant your brand image early on. Position yourself as a valuable resource.
Focus on engaging rather than on selling
Whether it’s LinkedIn or Facebook, save the pitch for later. Position yourself. But don’t push too much. It’s important to engage potential customers with relevant content. For example, if you are a company that deals with apparel, keep people posted on fashion trends. Play to engage them with educational material. Reach out via email. Build trust.
Consistency is key
You require a lot of patience to engage in social selling. People ask dozens of questions before buying; and before not buying. This is an ongoing process that needs patience and commitment. You cannot expect a tweet from a year back to help you with sales today. Great posts that go viral happen once a year. Or twice, if you are lucky. The rest of the year, you still need to keep your customers engaged with your brand.. So, keep the page or handle active. Never should you let your social selling sites have a lull period. Salespeople must commit to infusing social networking into their daily routines for social activity to have an impact on revenue.”
Build your brand
Your online brand is a key space where you can build your brand. And your social selling space is what differentiates you from the competition. You can be professional, yet personal and authentic. See how to Build a brand called YOU. Keep it unique and mark yourself against other players. Your content needs to be original, consistent and engaging for a reader to keep tabs on what you do. Remember that it is easy for a social media follower to unfollow you with a single click. You can educate your potential customers on what you have to offer.
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